Find out at a glance what builds consumer trust, drives loyalty, and keeps your brand top of mind in 2025. Below are the key insights from the Consumer Trends Index, a survey of more than 21k consumers from the United States, the United Kingdom, and France that delivers a glimpse into consumer preferences and marketing behaviors.
The personalization sweet spot: Value over intrusion
The difference between “cool” and “creepy” often hinges on transparency, trust, and how clearly respondents understand why they’re seeing what they see.
Loyalty is in flux
68% will pay more for brands they trust, yet 37% have already jumped ship in the past year. Many are primed to engage—37% say they’re more likely to join loyalty programs now.
Email remains number one, but relevance is critical
Email continues to outperform other channels for driving purchases. But there’s a catch: irrelevant messages are a major frustration for consumers. If emails don’t feel timely, personal, and valuable, brands risk losing engagement.
But lack of personalization remains a marked frustration:
Beyond price: What consumers value most in 2025
Even as 54% of respondents feel pessimistic about the financial future, shoppers aren’t just chasing the lowest prices. Beyond cost, top priorities include:
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