We recently sat down with Marigold customer Nashville Predators to explore how they’re using Marigold to build and cultivate their already large fan base.
Watch their full video testimonial here, with Predators’ Director of Consumer Strategy and Communications, Lindsay Rutledge.
Nashville Predators Drive Higher Ticket Sales with Marigold
“Relationship marketing is a really critical piece of making [fans] feel special.” – Lindsay Rutledge, Director, Consumer Strategy and Communications, Nashville Predators
Emma by Marigold helps marketing leaders pinpoint success, then repeat, and drive better results with every send through robust analytical tools. We play a large part in making your customers feel seen and heard. When all of this is done right, you see amazing results, such as those seen here for the Predators.
Predators Results:
- 65% average open rate
- 2,500 Smashville Rewards members
- Refined and scaled their email marketing strategy, resulting in an increase in both overall ticket sales and non-team stadium events for Bridgestone Arena
Marigold helps you create beautifully branded and highly personalized emails, campaigns, and promotions for your team – whatever their standings! Click on the video above to see more of what Marigold is doing to spark the Nashville Predators’ successful engagement with their fans!
About Marigold
From email to SMS to loyalty programs to zero-party data acquisition and beyond, Marigold offers comprehensive solutions that support the entire customer lifecycle, making it easy for brands to grow the relationships that grow their business.
Today, bringing together Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent, and Vuture under one banner, Marigold is helping 40,000 brands deliver ultra-personalized customer experiences at scale.