Marketing teams stand to gain when they’re empowered to be nimble. Just ask Great Clips. The largest salon brand in the world recently found itself with a need to assemble a time-sensitive marketing campaign focused on offering up some 15,000 free mullet haircuts. The Marigold Grow platform made that a reality.
Lisa Hake, Vice President of Marketing and Communications at Great Clips, reflected on the resounding success of the mullet-inspired campaign in an interview with Loyalty360. “We figured out how to make this happen fast,” said Hake. “It came to life in less than two weeks. We brought mullets to the masses, and it was a great experience.”
Reaping the Rewards
Great Clips has been rewarded in more ways than one for their creativity and savvy marketing. For starters, they dished out their 15K haircut offers in mere hours – collecting valuable zero-party data from customers in the process. Impressively, 40% of sign-ups came from those who were new to Great Clips.
The good news continued this past June when Great Clips tied for Loyalty 360’s Platinum award in the Creative Campaign and Communications category – a coveted achievement earned after an extensive review process, conference presentation, and peer vote.
About Marigold
Marigold is no stranger to activating time-sensitive campaigns in a pinch. Our solutions, spanning messaging, zero-party data acquisition, loyalty programs, and beyond, are used by more than 40,000 brands across the globe to create timely, engaging marketing experiences. Ready to build a winning campaign of your own? Let’s talk!