methodology
The Consumer Trends Index (CTI) is an annual research study, designed to impart brands with consumer data and insights critical for developing effective relationship marketing strategies.The Consumer Trends Index (CTI) is an annual research study, designed to impart brands with consumer data and insights critical for developing effective relationship marketing strategies.For the 2025 edition, Marigold, in conjunction with Econsultancy, surveyed consumers on a range of topics, such as marketing channel engagement, loyalty program preferences, purchase drivers, and feelings about data privacy.
Sample Size: 21,700 consumers
Regions:
United States (10,230 consumers)
United Kingdom (6,746 consumers)
France (4,724 consumers)
Survey Field Dates: July 2024 – August 2024
Collection Method: Online survey panels
The Consumer Trends Index (CTI) is an annual research study, designed to impart brands with consumer data and insights critical for developing effective relationship marketing strategies.
For the 2025 edition, Marigold, in conjunction with Econsultancy, surveyed consumers on a range of topics, such as marketing channel engagement, loyalty program preferences, purchase drivers, and feelings about data privacy.
