You’ll need to consider things like, building your business case, analyzing the cost and ROI, scoping the project and determining resource allocation, migration and data privacy requirements, and how long it will take to do onboarding, training and get up and running.

Whether you’re a first-time buyer or have been through the procurement process a time or two, it’s your job to find the right email solution that meets your organization’s needs.

Our guide will help you:

• Define the functional, operational and technical requirements needed to deliver an engaging and revenue-generating email marketing strategy.
• Learn ways to get all the stakeholders on the same page.
• Select a relationship marketing vendor that understands the ins and outs of your industry.
• Educate yourself on the best practices and use cases for leveraging email marketing technology.

The idea of migrating to a new email solution can feel overwhelming. That’s why we’ve created an easy-to-follow checklist to make sense of the process.

Ensure your customer data remains safe – and your organization remains compliant – before, during, and after switching email solutions.

Conduct a side-by-side comparison of vendors to decide who fits you best. Our comprehensive scorecard allows you to score vendors (and weigh the scores, too) as you see fit.