Marigold knows that the customer journey is anything but linear. That’s why our suite of solutions empower marketers to reach customers wherever they are – out of pocket, in app or on the good old fashioned web. Reaching the right people alone is not enough. Reaching them where they want to engage is essential. Marigold allows you to automate, scale, and send hyper relevant messages to your customers wherever they are.
Built for ease of use and flexibility, Marigold’s journey-building capabilities make it simple for marketers to send customers on journeys that perform and drive loyalty. Templated journeys give marketers a head start on common customer touch points, and custom templates can be created with drag-and-drop functionality. With the ability to program decision and wait steps at key points in the customer journey, marketers can tailor and time messaging with more precision. AI-powered prediction capabilities equip marketers with information on the customers most likely to disengage, opt-out, purchase or visit. Data is continuously integrated into customer journeys, including: customer preferences, behavior insights, segmentation, campaign performance, loyalty program integration.