Testing & optimization

Better Outcomes Start Here

You can only improve what can be measured. Marigold takes a lot of the heavy lifting out of your hands with our testing and optimization capabilities. We test across channels, in real-time and powered by Marigold AI.

CONTACT SALES

Multichannel testing capabilities

Marketers need control. And that means doing more of what’s working and less of what’s not. It’s that simple.

You can easily spin up an AB split test, allowing you to see what works and lean into it. And Marigold can manage advanced mutli-variate testing for more sophisticated optimization.

As a marketer, you can run testing that mixes channels, either via randomised A/B Split or decision step through customer preferences (across Push, SMS, Email, In-App, and (soon) Direct Mail).

AI-powered testing

Marigold AI Content Assistant is a game-changer for marketers when it comes to creating, revising, and translating content, as well as generating subject lines and content blocks. With Marigold AI Content Assistant, you’ll be able to brainstorm, write, edit, and repurpose content, all with the help of generative AI. With Marigold AI Content Assistant, marketers can adapt to always-evolving consumer expectations and position their brand as innovative and responsive with the right content, regardless of time or resource constraints: it’s not just a tool, but a strategic competitive advantage.

Set campaign goals

Continually optimize against the campaign goals that you set, and Marigold can back into optimization against those goals.

Marigold allows for you to set a goal for a journey, and measure customer behaviour to undertand the impact of cadence, personalization, and content.