The latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty.
2023 Consumer Trends Index
Join us for the replay of our Consumer Trends Index webinar with Econsultancy to get data and trends on consumer attitudes to personalization, privacy, messaging, advertising, brand loyalty and the impending recession. Here’s a taste of what you can expect:
When it comes to driving sales, email is the most effective channel, beating banner ads and SMS by 108%.
Brand loyalty is on the rise, with 59% of consumers prepared to pay more to purchase from a preferred brand.
Consumers are incredibly concerned about the current global economic uncertainty, with 60% very pessimistic about the looming recession and economic outlook.