Loyalty Essentials

No loyalty experience, no problem

Launch powerful, scalable, data-driven loyalty programs without the complexity or cost

Built on the trusted Marigold Loyalty platform, Loyalty Essentials offers an intuitive, self-service approach backed by enterprise-grade capabilities to drive repeat business, personalize customer engagement, and build lasting customer loyalty.

Loyalty Essentials gives marketers a ready-to-launch loyalty program within 30 days. With built-in best practices, configurable tiering, and powerful customer data enrichment, you get a future-proofed loyalty module that scales with your growth.

Loyalty programs that accrue results

10x

boost to offer interaction and redemption with personalized offers

37%

year-over-year customer database growth

50%

of revenue generated by loyalty program members

Loyalty Essentials gives you a functioning loyalty program in a month, but you also get strategic services support to configure your program, a set of loyalty templates built with the knowledge and experience of our loyalty experts, and ways to launch offers, rewards, segments, point accrual rules, triggers, and BOGOs.

Build loyalty interactions that encourage and excite customers

Enrich customer data by capturing interests and preferences.

Incorporate a tier scheme powered by combinations of point values, activity history, or member statuses.

Avoid the race to the bottom with our plays that aren’t solely discount-based.

Personalize offers and better target communications using rich data from centralized member profiles.

Rooted in our best practices and loyalty functionality—get what you need through configuration.

Utilize the help center and step-by-step user guides to facilitate easy self-service after setup.

Trusted by top brands

Build loyalty interactions that encourage and excite customers.

I can spend 10 minutes building and testing new audiences and walkaway learning something new that almost always makes our strategy more effective.
Adam Davis

Media and Marketing Manager, Magnolia Bakery

“We don’t see Marigold as just a vendor, we view this as a true partnership. Now that our initial phase is complete, we’re excited to lean on them more to keep the program fresh and innovative.”
Prudence Milligan
Senior Customer Strategy Manager, Virginia Lottery
Read the case study
“We’re excited to start phasing more stuff in. We’ve partnered with Marigold to do test-and-learn strategies so we can keep evolving.”
Marie Bishop
Digital Marketing Manager, Chicken Salad Chick
Read the case study