Earn trust by proving that you listen, learn, and reward

Launch highly-personalized, engaging interactions tailored to customer interests

Marigold Loyalty helps you discover consumer-expressed preferences, activate data, deliver personalized rewards and exclusive perks, and most importantly, highly engaged promotions during moments that matter—enabling you to build trust from the first interaction. 



Loyalty programs should do more than reward—they should reveal what your customers truly want. Marigold Loyalty makes it all possible with smart technology, expert support, and marketing tools that turn insight into action.




Loyalty that future-proofs your business

121%

higher customer lifetime value (CLTV)

18%

incremental revenue from Punch Card programs

32%

increase in AOV within two years of program launch

The best relationships create the best customers

Encourage your best customers to stay connected by rewarding them as their relationship grows.

Trusted by the world’s best brands

Best-in-class loyalty capabilities

With a solid data management foundation, you can create highly personalized experiences and use insightful reporting to continually optimize program performance.

Customer status and tiers

Recognize and offer special treatment to your best customers using our flexible tier structure to give them unique earning opportunities and rewards based on status.

Points engine

Award points and elevate customer statuses with a powerful, flexible rules engine.

Offer management

Define, manage, and target highly personalized offers online, at the register or even in-store. Smarter offers like single-use coupons and closed-loop offers recognized at POS instantly.

Mobile wallet

Manage stored value and gift card balances. Reload via integrations with Apple Pay and Android Pay.

Mobile apps

 Integrate common mobile use cases like image/barcode scanning, geofenced messaging, find nearby locations.

POS integration

Capture in-store and online purchases through deep integrations with leading POS and ecommerce providers. Collect purchases from 3rd-party receipts via email or photo upload.

Gamification

Go beyond standard communications with with unique, gamified brand experiences that excite customers, such as challenges, games and augmented reality.

Reward management

Reward loyal customers with physical and digital goods, gift cards, and surprise rewards. Manage sweepstakes/contests.

A loyalty solution that checks every box

Flexible data structure

Member profile management

Progressive profiling

Offer and coupon management

Audience management

Fraud prevention

Access to all back-end campaign analytics

Punch cards

Local store marketing

Lifecycle journeys

Sweepstakes

Profile streaming

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Streamline your setup with Loyalty Essentials

Launch powerful, scalable, data-driven loyalty programs without the complexity or cost, in under 30 days.

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Secure the intelligent features and content you need to launch or migrate a full-featured loyalty program.

Enterprise-grade loyalty for any size organization   

Expansive data activation

Visibility for your ROI, connectivity for your customers

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Adaptable platform for any marketer

AI-powered tools ensure your content hits the mark, every time.

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Relevant and rewarding

Streamline campaign launches, personalize customer journeys, and deliver the right message at the right time.

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Encourage engagement

Real-time analytics and reporting at your finger tips.

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Customize and understand member experiences

Visibility for your ROI, connectivity for your customers

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Trusted by top brands

Build loyalty interactions that encourage and excite customers.

Moving to Sailthru, the team has genuinely saved hundreds of hours on email builds every month.
Melinda Carter

Head of Customer Analytics, Hearst UK
“We didn’t want to be bound by traditional demographics and psychographics. We wanted to understand our consumer better.”
Jamie Richardson
Vice President Marketing and Public Relations, White Castle
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“We don’t see Marigold as just a vendor, we view this as a true partnership. Now that our initial phase is complete, we’re excited to lean on them more to keep the program fresh and innovative.”
Prudence Milligan
Senior Customer Strategy Manager, Virginia Lottery
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