Great customer experiences aren’t built in silos—they’re orchestrated across the entire journey, from first touch to lasting loyalty. Marigold’s platform is designed to support every stage of that journey, working in harmony to drive acquisition, personalization, engagement, and long-term value.
We help you grow your database with rich zero-party data, engage customers with precise, cross-channel messaging, and foster deep loyalty that goes beyond the transaction. With real-time activation at the core, our platform transforms customer insights into meaningful action—ensuring your strategy delivers measurable results at every moment.
Future-proofing your business with strategies and tools that grow alongside your needs, ensuring that we evolve and mature with you. That’s the Marigold Marketing Platform.
The Marigold Marketing Platform incorporates powerful APIs and hundreds of pre-built connectors, enabling you to sync customer data, events, and campaign actions across your tools quickly and reliably.
We're always expanding our connector library to support the tools you use today, and the ones you'll need tomorrow.
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Moments helps brands turn key behavioral signals into meaningful real-time engagement opportunities, deepening emotional connections, and driving lasting loyalty. This allows you to easily connect and integrate signals, recognize important customer moments, trigger journeys, messages, and loyalty actions that surprise and delight customers, as well as build engagement profiles for enhanced personalization.
Machine learning analyzes purchase signals to predict optimal personalized discount levels for each member.
Configure a single offer, that automatically delivers personalized discount levels to all members.
Automatically match each member with their optimal discount level based on AI-predicted score.
Drive incremental sales without over discounting.
Gain instant access to performance data to adjust, optimize, and measure impact in the moment, ensuring faster, data-driven decision-making that continuously improves results. This gives you a clean, intuitive experience, making it easy to navigate and act upon. These insights are also provided ultra-fast, so you can see campaign performance as it happens.
Our expanded measurement capabilities give you deeper insights across programs, allowing you to ask questions of your data, in addition to the analytical suggestions we provide, and “Ask AI” for faster answers.
Gain seamless identity resolution in order to maintain accurate customer profiles, even as personal identifiers change over time.
Link multiple identifiers and profiles in a dynamic relationship graph, supporting one-to-many and many-to-one mappings.
Define custom matching rules and confidence thresholds to intelligently link aliases to persistent IDs.
Ingest and reconcile data from CRM, ERP, web, mobile, and external partners, breaking down silos.
Drive incremental sales without over-discounting.
Ensure all mappings are auditable, secure, and privacy-compliant, with full traceability of every identifier.
Marigold Home provides a clear view of performance across the customer lifecycle, so you can leverage actionable insights to prioritize efforts, make smarter investments, and access tools to build stronger customer relationships.
Key elements such as at-a-glance objective tracking and a holistic view of marketing program performance help you better understand your return on investment, as well as easily access recent and favorite items, and give your team a clear center for their marketing orchestration tools.
Make smarter decisions across your customer lifecycle, from content creation to audience targeting and margin-aware offers. It’s AI made practical.
Co-pilot turns complex data into clear, actionable insights. It highlights positive and negative trends and suggests next steps guided by past performance and the Marigold playbook, so you can act quickly when results drift.
Embedded in your workflow, Co-pilot provides instant, contextual feedback as you build campaigns—ensuring brand alignment, optimization, and smarter decisions before launch.
Co-pilot streamlines campaign creation. Simply share your goals and it generates a complete campaign, copy, structure, and targeting—all tailored to your objectives.
Skip manual coding. Co-pilot builds HTML, snippets, and more so you can focus on strategy, not syntax.
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The Marigold platform consists of four distinct solutions that work together across the customer lifecycle.
Multichannel marketing that gets results
Earn trust by proving that you listen, learn, and reward
Enhance customer interactions across devices and moments
Interactive experiences that connect, capture, and convert
