Featured case study

How Chicken Salad Chick grew active loyalty membership 5x in just six months

With a fast-growing national footprint and strong community ties, Chicken Salad Chick needed a loyalty experience as friendly, and scalable, as their brand.

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AXA Direct Assurance used weather updates to create stronger customer relationships
With Marigold’s support, Direct Assurance developed a scalable model for proactive, customer-first communication, reinforcing its reputation as an insurer that prioritizes policyholder well-being at its core.
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Alliant Credit Union: A renowned financial institution digitizes onboarding to drive revenue
Alliant Credit Union: A renowned financial institution digitizes onboarding to drive revenue and quickly engage new customers
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Belgian fast-food restaurant creates appetite for customer loyalty
Using data to target app users right after their first purchase on myQuick proved successful in creating a hunger for more. The super-sized results exceeded the team’s expectations by far.
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Fashion brand, Tape à l’Œil, triples conversions while cutting email volume by 30%
The collaboration with Selligent by Marigold and Degetel enabled Tape à l’Œil to streamline its targeting strategy, reduce email volume, and engage more effectively.
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French retailer Vertbaudet drives repeat purchases with cross-channel welcome campaign
With the power of Marigold, Vertbaudet were able to create a data-driven welcome journey, driving second purchases through the use of timely and relevant coupons.
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Great Wolf Resorts drives loyalty with easy-to-earn rewards
Great Wolf Resorts built an innovative, easy-to-earn loyalty program to drive repeat bookings and overall folio spend across its properties.
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HEMA reactivates 24% of customers with creative, data-driven experiences
HEMA sets the standard for combining data-driven insights with brand creativity, delivering measurable impact while staying true to its identity.
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Halfords increased bookings by 57% with localized email personalization
Halfords used localised content powered by Marigold LiveClicker to drive a 57% increase in bookings across their under-utilised garages
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Hearst UK drives higher conversions and cuts email build time with personalization and automation
By leveraging Sailthru by Marigold and Marigold Liveclicker, Hearst UK saw a 75-100% increase in email conversion rates and a 10% year-over-year increase in open rates.
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How BBC Studios fuels global fan engagement with Marigold Grow
With a diverse global audience and a growing demand for digital content, BBC Studios needed a smarter way to gather data and deepen engagement.
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How Chicken Salad Chick grew active loyalty membership 5x in just six months
With a fast-growing national footprint and strong community ties, Chicken Salad Chick needed a loyalty experience as friendly, and scalable, as their brand.
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How Daily Maverick turned free content into multiple revenue streams with Sailthru personalization
To scale sustainably without introducing a paywall, the Daily Maverick team needed to convert engagement into consistent support.
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How Donatos Pizza grew loyalty and sales with a smarter program strategy
When Donatos Pizza set out to reimagine its loyalty program, the team was focused on building deeper, more meaningful customer relationships.
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How Great Clips turned National Sports Partnership into a slam dunk with Marigold
Great Clips, a retail salon chain with over 4,400 locations, drove new salon visits, grew their email list, and activated high-impact sports partnerships through one unified, customer-first experience.
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How White Castle turned brand fandom into loyalty that performs
With more than a century of passionate fans and a famously craveable menu, White Castle wanted a loyalty strategy that could deepen emotional connection and deliver measurable growth.
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Smartbox Group builds loyalty and reach beyond seasonal sales with interactive experiences
Working with Marigold, Smartbox Group created a series of interactive experiences and promotional emails to ensure their customer base was engaged with relevant and fun content.
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Sunweb drives 2000% lift in accommodation booking conversions with Marigold and DHVVP
DHVVP used the power of Sailthru by Marigold to massively increase the performance of Sunweb’s holiday recommendation emails.
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Virginia Lottery launches best-in-class loyalty program
Virginia Lottery set out to modernize loyalty with a first-of-its-kind program spanning digital and in-store play. The result? A scalable, data-driven experience that’s driving deeper engagement and measurable growth.
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