Grow loyalty and lifetime value across every touchpoint
Today’s QSR customers expect more than just speed and convenience — they crave personalized, engaging experiences that reflect their preferences and reward their loyalty. Marigold empowers quick service restaurants to deliver exactly that.
By combining rich customer data with powerful cross-channel messaging and loyalty tools, we turn everyday interactions into long-term relationships. Our platform is designed to drive performance at scale while delivering the expected personal touch.
With a unified customer view at the core, QSR marketers can activate insights in real time across email, SMS, push, and in-app messaging — all from a single platform. Marigold not only helps you identify who your customers are and what they want, but also when and where to reach them to maximize impact.
Create evolving optionality and personalized rewards that drive brand affinity.
A centralized customer profile via a real-time Customer Data Platform (CDP).
Communicate with customers where they are — and when it matters.
Reduce margin loss by targeting offers only to those who need them.
Ability to create and tailor new features and benefits based on customer, business, and brand vision needs.
Embedded loyalty in an easy way that motivates guests to “use” (or lose) more frequently.
Provide heightened last-mile attention and expedited follow-up.
Celebrate and reward distinct behaviors and demonstrate “valuable” recognition for customers’ loyalty.
From audience acquisition, to messaging, personalization, and cross-device communications, Marigold has you covered across the customer lifecycle.
Global QSR brands use Marigold to increase revenue and improve audience engagement.
