Find out at a glance what builds consumer trust, drives loyalty, and keeps your brand top of mind in 2025.
Below are the key insights from the Consumer Trends Index, a survey of more than 21,000 consumers from the United States, the United Kingdom, and France that delivers a glimpse into consumer preferences and marketing behaviors.
The personalization sweet spot: Value over intrusion
The difference between “cool” and “creepy” often hinges on transparency, trust, and how clearly respondents understand and connect with what's being shown to them.
Loyalty is in flux
68% will pay more for brands they trust, yet 37% have already jumped ship in the past year. Many are primed to engage—37% say they’re more likely to join loyalty programs now.
Email remains number one, but relevance is critical
Email continues to outperform other channels for driving purchases. But there’s a catch: irrelevant messages are a major frustration for consumers. If emails don’t feel timely, personal, and valuable, brands risk losing engagement.
But lack of personalization remains a marked frustration:
Beyond price: What consumers value most in 2025
Even as 54% of respondents feel pessimistic about the financial future, shoppers aren’t just chasing the lowest prices. Beyond cost, top priorities include:
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