Whether you’re launching your first loyalty program or scaling a sophisticated, multi-brand ecosystem, Marigold Loyalty solutions are built to grow with your business. With the introduction of Loyalty Essentials, we’re removing traditional barriers to entry and empowering marketers in retail, Quick Service Restaurants, hospitality, and beyond to invest in loyalty without the cost - or complexity - of legacy platforms. .
But which solution is right for your brand? Let’s break down the difference between Loyalty Essentials and Marigold Loyalty (Enterprise), and take a closer look at what truly sets these apart in a crowded market.
Loyalty Essentials: Fast, flexible, and built for growth
Loyalty Essentials is ideal for growing brands ready to launch a program, and fast. The Marigold team can create and configure your program within 30 days*, helping you move quickly from planning to execution and without a long ramp-up.
Built on the same proven technology that powers enterprise-scale programs, Loyalty Essentials includes pre-configured best practices to help marketers:
- Capture rich(er) customer data
- Personalize communications
- Leverage tiering strategies
- Drive behavior beyond discounts
- Easily manage your program post-launch
If you are entering the loyalty space or want to replace an outdated tool with something stronger and more scalable, Loyalty Essentials delivers enterprise power without the price tag or complexity.
Marigold Loyalty (Enterprise): Power for sophisticated programs
For brands with complex needs, our Enterprise solution offers advanced capabilities and unmatched flexibility. Designed for companies managing:
- Multiple global regions
- Complex integrations/tech stacks
- Extensive campaign orchestration
- Deep personalization and local store marketing strategies
Enterprise is trusted by some of the world’s most recognized brands to power high-volume, high-impact programs with precision and scale.
What sets Marigold Loyalty apart
Every Marigold Loyalty program, essentials or enterprise, is built on the same foundation: a belief that loyalty is not just about transactions, but relationships.
- Marketer-friendly tech. Our tools are intuitive by design and supported by experts who understand your industry.
- Emotional loyalty. We help brands go beyond points and rewards to build lasting customer relationships.
- Scalable impact. As your business grows, so do loyalty program capabilities—without starting from scratch.
- Strategic services. Our team brings years of experience across verticals to support your success.
See how brands like KFC are growing with Marigold Loyalty.
Start with the solution that fits your journey
Choosing between Essentials and Enterprise depends on where you are in your loyalty strategy, but every option leads to a smarter, more connected customer experience. Whether you’re starting small or thinking big, Marigold Loyalty solutions give you a powerful foundation from which to grow.
Take the next step. Talk to our team about the right loyalty program operations platform for you.
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