The New Marigold: From Legacy to Future-Ready

September 2, 2025
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 min read

We are thrilled to unveil the next chapter of our company’s evolution—not merely a visual upgrade, but a redefined brand built to support the complexity and ambition of global enterprise partnerships.

Every brand must tell a story. Ours began with a bold vision: to empower marketers to build lasting, meaningful connections with their customers. Over time, that story evolved—through innovation, through partnerships, and through the trust of some of the world’s most iconic brands.

But in today’s enterprise landscape, past achievements are not enough. The market moves fast. Customers expect relevance at every moment. And enterprise partners demand not just capability, but confidence. To serve this future, Marigold needed to evolve—visually, strategically, and technologically.

The Visual Metamorphosis: A Brand That Speaks Enterprise

Our new visual identity isn’t just an aesthetic facelift—it’s a strategic language crafted to resonate in boardrooms and at scale. The fonts, colors, and design system now reflect precision, clarity, and confidence. Our visual elements—including refined typography, color harmonies, and a modern illustration—ensure that whether it’s a data dashboard, client presentation, or campaign email, Marigold is immediately recognized.

This visual transition reinforces our enterprise positioning: we’re not just a platform; we’re a partner whose presence measures up to the largest, globally renowned brands. Every visual touchpoint conveys trust, innovative design, and a brand that’s enterprise-grade—united, polished, and purpose-built.

Our values—brought to life

Our brand is anchored in three promises we make (and keep):

  • We deliver relevant brand experiences. Because even the best message is noise if it misses the moment—or the person. 
  • We are the experts in creating customer loyalty. Loyalty isn’t a program—it’s a strategy that compounds. We help brands attract, retain, and grow relationships that deliver maximum lifetime value. 
  • We measure success by our customers’ results. Agility, accountability, and outcomes—built to evolve with you as markets and mandates change. 

The Marigold Marketing Platform: Four Solutions, One Ecosystem

Our platform is the working expression of our values, and it’s designed to meet enterprise brands exactly where they are—scaling personalization, engagement, and loyalty with precision. At its core are four interconnected solutions:

  • Messaging – Deliver relevant, consistent, and personalized communications at scale—whether through email, SMS, or mobile channels.
  • Loyalty – Build programs that go beyond points, fostering enduring relationships that drive repeat engagement and long-term brand affinity.
  • Grow – Expand your database with zero- and first-party data, building the foundation for compliant, high-value personalization.
  • Activate – Turn insights into action by orchestrating journeys and campaigns that engage customers across every channel.

Together, these solutions form a cohesive platform that enables enterprise marketers to attract, engage, and retain customers with measurable impact.

From legacy to future-ready

This evolution doesn’t abandon our roots; it amplifies them. We’ve always believed in relationships that compound value over time. Now, our brand expresses that belief with modern precision, and our platform delivers it with measurable impact.

Explore the new Marigold site and brand and see how we’re helping global enterprises turn personalization into performance—and trust into loyalty.