Are your email marketing initiatives as effective as they could be? Probably not.
In this on-demand session, Jeanne Jennings, an industry expert in email optimization, shares her proven methodology for effective A/B split testing — designed to boost the bottom-line performance of your email program.
What you’ll learn: A/B split testing for email marketing
- How to run meaningful A/B tests, even with smaller audiences (under 40,000 contacts).
- Where to find inspiration for new tests and turn ideas into solid hypotheses.
- How to structure tests for clean results using sample size, statistical significance, and data validation.
- Which metrics matter most for optimization — and why opens and clicks aren’t the real KPIs.
Take your testing beyond guesswork. Learn how to build a data-driven email strategy that increases conversions and revenue with every send.
Speaker
Jeanne Jennings
Founder & Chief Strategist, Email Optimization Shop
Publisher, The Email Optimization Shop Newsletter
