Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) to bring the voice of the customer to life. It is our goal at Marigold to help our customers understand their audience on a deeper level to build those important long-lasting relationships. This annual project, and the multiple reports created for regions and industries, will help you better align your marketing efforts to what your customers actually want and need.
This version of the report digs deep into what US consumers specifically expect from your brand as they look to make decisions with their wallet. The data covers attitudes and trends across email, sms, mobile behavior, loyalty, privacy, cookies and so much more.
Listening to consumers is more important than marketing to them. And with a looming pan-European recession,this has never been more pertinent. That’s why we surveyed over 7,000 consumers in Europe on everything from what channels they like to purchase from, why they’ve left a favored brand and how their spending habits will change due to the rising cost of living.
With the U.K economy predicted to enter recession in early 2023, listening to consumers and knowing how they are going to adapt their purchasing habits has never been more important. That’s why we surveyed over 1,000 U.K. consumers on everything, from what channels they like to purchase from, why they’ve left a favored brand and the data they’re prepared to share in return for more personalised experiences.
U.K. consumers and retailers alike are facing economic headwinds, but there are multiple tailwinds to offer optimism for the year ahead. We have listened to over 1,000 U.K. consumers to learn more about what they want from the brands they make purchases from.
This paper focuses on how retail marketers need to react to the 2023 Consumer Trends Index: Global Version. Retailers are faring slightly better than other industries to maintain consumer confidence and loyalty despite concerns about the economy and less discretionary spending.
Consumer Behavior By the Numbers
Email is the most effective channel for driving sales Over 52% of consumers have made a purchase from an email they received in the last 12 months. Email is the most effective channel for driving sales – beating both SMS and banner ads. Even better, it’s a channel and a database that brands completely own.
Loyalty programs are more essential than ever Brand loyalty is on the rise, with consumers prepared to pay more to purchase from their favorite brands. Over 67% of consumers cite the loyalty program of their favorite brand as critical to winning their lasting loyalty.
Global economic uncertainty is a worrying consumers Consumers are incredibly concerned about current global economic uncertainty, with 60% very pessimistic about both the rising cost of living and economic outlook. Half of consumers are doing less impulsive purchases with most doing more research, waiting for sales and relying on loyalty benefits when purchasing from their favorite brands.
2023 Consumer Trends Index Webinar
Join us for the replay of our Consumer Trends Index webinar with Econsultancy to get the data and trends on consumer attitudes to personalization, privacy, messaging, advertising, brand loyalty and the impending recession. Here’s a taste of what you can expect: