The Consumer Trends Index 2023

Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) to bring the voice of the customer to life. It is our goal at Marigold to help our customers understand their audience on a deeper level to build those important long-lasting relationships. This annual project, and the multiple reports created for regions and industries, will help you better align your marketing efforts to what your customers actually want and need.

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Consumer Behavior By the Numbers

Email is the most effective channel for driving sales

Over 52% of consumers have made a purchase from an email they received in the last 12 months. Email is the most effective channel for driving sales – beating both SMS and banner ads. Even better, it’s a channel and a database that brands completely own.

Loyalty programs are more essential than ever

Brand loyalty is on the rise, with consumers prepared to pay more to purchase from their favorite brands. Over 67% of consumers cite the loyalty program of their favorite brand as critical to winning their lasting loyalty.

Global economic uncertainty is a worrying consumers

Consumers are incredibly concerned about current global economic uncertainty, with 60% very pessimistic about both the rising cost of living and economic outlook. Half of consumers are doing less impulsive purchases with most doing more research, waiting for sales and relying on loyalty benefits when purchasing from their favorite brands.

Attend the 2023 CTI Webinar

Join us on February 23rd for The Consumer Trends Index webinar with Econsultancy to get the data and trends on consumer attitudes to personalization, privacy, messaging, advertising, brand loyalty and the impending recession. The webinar will be hosted in three time zones for your convenience. Click the registration the link below to register for one of the sessions:

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North America Broadcast February 23rd 1:00 p.m. EST
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Europe Broadcast February 23rd 1:00 p.m. GMT
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APAC Broadcast February 23rd 1:00 p.m. AEST
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The Consumer Trends Index 2023

Our fourth annual report is back with crucial insights into consumer behavior and how they engage with brands. Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) to bring the voice of the customer to life. It is our goal at Marigold to help our customers understand their audience on a deeper level to build those important long-lasting relationships. This annual project, and the multiple reports created for regions and industries, will help you better align your marketing efforts to what your customers actually want and need.

DOWNLOAD THE REPORT