From advances in AI to lingering economic pressures, to the continuous need for greater personalization, marketers have much to grapple with in 2025.
The 2025 Consumer Trends Index (CTI) examines what makes today’s consumers tick. This year, the results were clear: they want authentic relationships with brands that deliver both tangible and experiential value, engaging meaningfully across channels, and creating experiences that feel personalized, yet respectful, to their privacy boundaries.
This report offers insights across multiple dimensions of cross-channel marketing, exploring how brands can create relevant marketing experiences that turn customers from fickle to faithful.
What drives purchasing decisions when finances are tight? Respondents reveal that while price matters, quality, convenience, and customer service often matter more.
From a comparison of marketing channels to an assessment of what messages drive the most engagement, we explore how to best connect with today’s consumers.
The value of loyalty is immense, but it can be tough to earn. This report examines loyalty drivers, ways to mitigate attrition, and best practices for winning back lost customers.
The push for relevant experiences, now empowered by advances in AI, is balanced by a strong desire for data transparency. Consumers want brands to know them, but on their own terms.
