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Great Clips, a retail salon chain with over 4,400 locations, drove new salon visits, grew their email list, and activated high-impact sports partnerships through one unified, customer-first experience.
“We wouldn’t have been able to deliver this kind of experience without the Marigold team. From integration support to real-time reporting, they helped us move quickly and launch a campaign that truly connected with our audience.”
To capitalize on spring sporting events in the U.S. and Canada, Great Clips aimed to drive new salon visits, grow its email list, and re-engage customers who had previously churned.
Great Clips launched a microsite with Marigold Grow where fans could instantly claim a $10 coupon, supported by mobile-optimized email journeys through Cheetah Digital by Marigold. Athlete- and influencer-led creative amplified the offer, while real-time tracking kept performance on track.
The campaign delivered 150,000+ new opt-ins and 114,000 re-opt-ins, plus incremental app installs tied to coupon use. Great Clips also saw year-over-year customer growth despite holiday headwinds.
Great Clips had successfully run national and international sports-driven promotions in the past, but this campaign marked the first time they activated using the Marigold platform and interactive experience tools.
Their goal was to drive new salon visits, grow their email list, and convert sports buzz into tangible results. With fan excitement peaking during nationally celebrated spring sporting events in the U.S. and Canada, the urgency was high to capture engagement, increase customer counts, and collect zero-party data.
With a timely offer, strong creative, and the right technology, Great Clips saw an opportunity to:
Marigold enabled this approach through its Grow and Cheetah Digital platforms, empowering Great Clips to streamline journeys, optimize campaign performance, and connect with fans across multiple channels.
Microsite launch: Great Clips introduced a branded, responsive microsite powered by Marigold Grow, where fans could claim their $10 off coupon in seconds.
Email journey: Using Cheetah Digital by Marigold, they delivered a mobile-optimized email experience that made coupon redemption simple and seamless.
Creative activation: Nationally recognized actors and Division 1 collegiate basketball athletes brought the message to life across TV, social media, and influencer content.
Tracking & optimization: With URL parameters in place, the media team tracked performance by channel and made real-time optimizations.
Team collaboration: Daily check-ins with Marigold maintained momentum, while a pre-launch proof-of-concept ensured internal buy-in.
Data access: Real-time access via Snowflake enabled fast pivots and attribution improvements.
This campaign laid the groundwork for long-term engagement.
By combining Clip Notes (stylist-entered haircut preferences) with segmentation tools, Great Clips began onboarding both new and returning customers into personalized haircut journeys. This zero-party data fuels smarter, more relevant follow-ups at every stage.
Looking ahead, Great Clips has expanded its marketing playbook with improved attribution, stronger email strategies, and closer alignment with tech partners, setting the stage for repeatable, long-term growth.
