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DHVVP leveraged the power of Marigold to significantly enhance the performance of Sunweb’s holiday recommendation emails.
“Selligent by Marigold drives hyper-personalization to new cross-channel heights in customer engagement.”
Sunweb relied on a manual process to build promotional accommodation campaigns, even creating separate emails for Sun and Ski holidays. The approach was labor-intensive, costly, and left no room for engaging personalization or dynamic content.
Working with Marigold and DHVVP, Sunweb created an automated system that would provide personalized accommodation recommendations to each individual recipient. This automation allowed the marketing teams to focus on optimizing and improving the next campaigns
DHVVP leveraged Selligent by Marigold to dramatically improve the performance of Sunweb’s holiday recommendation emails. By using personalized dynamic content, they achieved remarkable gains in engagement and conversions.
Sunweb relied on a manual process to build promotional accommodation campaigns, even creating separate emails for Sun and Ski holidays.
The approach was labor-intensive, costly, and left no room for engaging personalization or dynamic content. To address this, the team aimed to automate campaign creation while delivering more relevant experiences to customers.
Their goals were clear: provide more compelling content, reduce production costs, boost engagement KPIs, and increase conversion rates from promotional emails.
Working with Marigold and DHVVP, Sunweb developed an automated system that provides personalized accommodation recommendations to each individual recipient. This automation enabled the marketing teams to focus on optimizing and improving the subsequent campaigns.
The automation was designed to achieve the following:
Data enrichment: By combining multiple data sources alongside website and email behavioral data, Sunweb was able to build rich customer profiles. These profiles were continually updated with new information as customers interacted with the website and with emails.
Personalized recommendations: Using the rich customer profiles, the marketing team created data-driven recommendations tailored to each customer. These recommendations suggest holidays tailored to each customer's personal preferences.
Control group testing: One group received pre-selected accommodation, while the others received personalised recommendations based on their profile. By running this test, the team was able to measure the impact and uplift of this initiative in using automated, personalized content.
DHVVP leveraged the power of Selligent by Marigold to significantly enhance the performance of Sunweb’s holiday recommendation emails. Through personalized dynamic content, they saw these incredible improvements.
