iBOOD needed to move beyond manual processes. With Selligent by Marigold, they automated personalized email campaigns based on behavior and inventory data to deliver relevant offers and improve customer engagement across Europe.
“The flexibility of Selligent by Marigold is great and helps to create any automation we want. This is just the beginning, and this method allows us to easily expand to other markets and products.”
iBOOD needed to automate manual email processes and personalize offers for its diverse customer base spanning across multiple markets and a wide range of products.
Connecting product inventory and customer data, the iBOOD team used Selligent to launch automated, data-driven campaigns that delivered relevant offers to the right people.
Selligent by Marigold's automation reduced manual workload, increased engagement, and gave the iBOOD marketing team greater autonomy and flexibility.
iBOOD (Internet’s Best Online Offer Daily) sends daily emails featuring discounts of up to 80%. Their product offering is broad, ranging from electronics to fashion all the way to kitchen and gardening. As a result, their customer base is highly diverse. With customers spread across several markets in Europe, personalization had become a major challenge.
Restocking alerts for popular items such as razor blades or clothing were a manual, time-consuming process. The team lacked the capacity to match purchase history with real-time inventory data or automate refill reminders across countries.
To scale personalization, iBOOD needed:
Working with Selligent by Marigold, iBOOD automated its daily deal emails by connecting inventory data with customer behavior. Using Selligent’s open data architecture, the team integrated inventory data, synchronizing supply and demand. This ensured that customers received relevant offers based on product availability and purchase history.
This allowed for triggering personalized campaigns automatically, replacing manual processes with real-time targeting.
iBOOD implemented Selligent’s automation tools to create personalized email journeys that reflected each customer’s interests and real-time product inventory. Key tactics included:
When iBOOD connected customer and inventory data, campaign performance improved immediately.
Connecting data and introducing automation allowed the marketing team to act with more autonomy and efficiency. They could now create data-driven campaigns independently without adding manual effort.
“We have been partners with Selligent since 2018 and they are very helpful with implementations and help you with whatever you need. They also proactively send information depending on my status. For example, in implementation a warm-up plan was provided when creating the first emails."
— Friso van der Kamp, Campaign Manager at iBood.
With Selligent by Marigold, iBOOD transformed its email program into an automated, personalized experience. The platform’s flexibility and AI-powered capabilities allowed the team to integrate data sources easily, improve engagement, and deliver relevant offers at scale.
Discover how automation helps deliver personalized offers and increase engagement →
