With support from Selligent by Marigold and Dignify, JBC turned complex customer data into scalable, results-driven campaigns, combining AI-powered segmentation, personalization, and automated lifecycle triggers.
“With Selligent by Marigold and its artificial intelligence capabilities, our marketers can work quickly and independently of IT. This puts powerful tools at their fingertips and allows them to execute programs faster, and gain results sooner.”
Brands today have access to more customer data than they can effectively use. JBC needed a scalable way to analyze and act on that information, turning insight into personalized marketing that keeps pace with shifting customer behavior.
Working with digital agency Dignify, JBC relied on Selligent by Marigold as the foundation of its data-driven marketing approach. Using AI and machine learning, the brand began transforming insights into automated, personalized campaigns that matched shopper intent and timing.
By combining Selligent’s automation and recommendation capabilities with Dignify’s strategic expertise, JBC achieved measurable gains in engagement and conversions. Conversion rates climbed 65% and overall click volume increased by 119% year over year.
JBC, one of Belgium’s leading fashion retailers, had access to an enormous amount of transactional and behavioral data. The challenge was putting it to use. The team needed a solution that empowered marketers to work independently and act on data quickly, creating personalized experiences at scale without relying on IT.
With strategic support from Dignify, JBC chose Selligent by Marigold as the backbone of its modernized marketing approach. Together, the teams built a strategy around three key priorities:
With support from Dignify and the Selligent by Marigold platform, JBC launched a sophisticated email trigger program built around predictive personalization.
Key tactics:
This approach simplified execution and delivered measurable improvements in engagement metrics.
JBC saw significant gains across engagement and sales metrics:
With AI capabilities and automation in place, JBC’s marketing team can now independently execute and optimize personalized campaigns without relying on IT support. The result is faster execution, stronger performance, and greater marketing efficiency.
Dignify is a leading digital agency specializing in marketing technology. The firm bridges the gap between marketing and IT, helping brands like JBC translate complex data into ROI-driven strategies. With over 50 years of combined experience, Dignify combines the agility of a start-up with the strategic depth of an enterprise consultancy.
With Selligent by Marigold, JBC turned complex customer data into engaging moments that drive results. The platform’s AI-powered recommendations and marketer-friendly tools enable teams to work efficiently, personalize at scale, and deliver more meaningful customer engagement, all without relying heavily on IT.
