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Working with Marigold, Smartbox Group created a series of interactive experiences and promotional emails to ensure their customer base was engaged with relevant and fun content.
“It’s not just a tech platform. We work collaboratively with the Marigold team because they understand our business. Working together as a partnership is what helps us get the most out of it.”
Smartbox Group needed to sustain engagement outside of peak gift-giving seasons. With sales dipping between July and September, they aimed to boost revenue, grow their subscriber base, collect customer data, and keep the brand top of mind.
Working with Marigold, Smartbox launched interactive contests, games, and promotional emails promoted across email, social, and web. These experiences kept customers engaged, incentivized sign-ups, and captured valuable data to inform future campaigns.
With Cheetah Digital by Marigold and Marigold Grow, Smartbox increased business volume by 28% during a typically slow period. The campaign also lifted average order value and drove strong conversion on interactive experiences.
Smartbox Group was looking to drive stronger engagement outside of its usual busy periods. Gift-giving typically peaks around major events, leaving July through September as a slower season with lower sales.
To counter this, the team aimed to boost revenue by creating engaging content that could be promoted across multiple channels, ensuring Smartbox stayed top of mind even during non–gift-buying times.
They also wanted to grow their newsletter subscriber base through incentives, giving them broader marketing reach ahead of peak season. At the same time, the team sought deeper insight into customer behavior to better target and personalize future campaigns.
-Finally, Smartbox aimed to strengthen brand loyalty by building positive associations with summer, maintaining customer relationships outside of traditional purchase cycles.
Working with Marigold, Smartbox Group created a series of interactive experiences and promotional emails to ensure their customer base was engaged with relevant and fun content.
The four main initiatives:
Contests and games: By creating a series of diverse contests and games, Smartbox was able to cater to a wide range of interests and preferences. These activities were promoted through email, social media, and the website. By encouraging participation with this cross-channel approach, Smartbox maintained active engagement across the summer season.
Incentivize email sign-up: Smartbox offered incentives to increase the number of users who were subscribed to the email newsletter. These incentives were built into interactive games and contests using Marigold Grow. Through the use of rewards such as exclusive discounts and chances to win unique experiences, Smartbox increased its business volume during the summer season.
Data collection: When it comes to learning about their customers, Smartbox wanted to get a deeper understanding of preferences and behavior. They integrated post-contest and post-game questions into their online experiences to gather specific user data. The answers to these questions will form the basis of future campaigns and shape the team’s marketing strategy.
Increase brand loyalty: To maintain positive relationships with their customers over the summer months, Smartbox used email marketing, social media, engaging games, and interactive contests to create an atmosphere of enjoyment. The intention was to create lasting brand affinity, deepen relationships, and establish Smartbox as the preferred choice for summer gifting.
Marigold Grow and Cheetah Digital by Marigold delivered on all fronts, enabling Smartbox to build brand loyalty and engagement outside of their traditional busy period. Thanks to the power of relevance and interactivity, they saw strong results:
