With Selligent by Marigold, Vitacost removed campaign friction by introducing personalized kinetic email campaigns that delighted customers and drove measurable revenue impact.
“With Selligent, we’re able to increase engagement and revenue per email, proving that relevancy and personalization work. We know that when we deliver surprising and delightful experiences to our customers in-email, customers will respond.”
Vitacost wanted to make its successful “Mystery Sale” email campaigns even more engaging. The marketing team recognized that by directing customers to separate landing pages to reveal coupon codes came with the risk of losing their attention. They partnered with Selligent to simplify the campaign experience while attracting customer attention in the inbox with personalized emails tailored by loyalty status.
Working with Selligent, Vitacost developed a dynamic, personalized campaign strategy designed to capture attention instantly and create a frictionless customer journey. They brought the mystery sale experience to life within the email itself, allowing each customer to interact with the offer and receive a personalized discount code without leaving the message.
The campaign exceeded expectations, improving engagement, lifetime value, and revenue while delivering a seamless customer experience. Personalized kinetic emails not only improved the customer experience for shoppers but also increased conversion and retention by aligning offers with each customer’s behavior and loyalty status.
Behind Vitacost’s success is a content-rich marketing approach, with email as a major driver of engagement. But the team saw an opportunity to enhance one of its exclusive email offerings: the “Mystery Sale.”
Previously, customers had to click through to landing pages to claim coupon codes. This risked losing attention before conversion. Vitacost wanted to remove this extra step so customers could view their deal in the most immediate and engaging way possible.
Using Selligent’s capabilities, the team aimed to:
Vitacost partnered with Selligent by Marigold to design a high-impact, personalized, and kinetic email campaign that could deliver excitement and value straight within the inbox.
Leveraging Selligent’s data-driven personalization and segmentation tools, the team ensured that every email felt unique. Loyalty status history was used to tailor each offer, making every email feel exclusive and rewarding.
The campaign used kinetic email design and introduced a new interactive element. Consumers could click on a “mystery box” to reveal their personalized discount code instantly within the email. This not only made the experience more fun but also eliminated the need for additional clicks and landing pages.
Vitacost executed the campaign via four coordinated steps that combined personalization, loyalty segmentation, and in-email interactivity.
Key tactics:
The kinetic “Mystery Sale” campaign created immediate returns on investment and achieved results beyond expectations:
“Working with Selligent has enabled our team to take our messaging to the next level. Our customers love getting and interacting with these ‘Mystery Sale’ emails. The campaign has not only improved our metrics, but helped us retain customers because they’re getting messages that are most relevant to them."
— Danielle Van Acker, Email Marketing Manager at Vitacost.
The campaign improved key business metrics and strengthened lifetime value by delivering relevant, delightful experiences that customers looked forward to receiving.
Deliver more engaging, interactive email experiences with Selligent by Marigold →
