Building scalable loyalty programs for growing brands: Strategies, technology, and the right partner

August 29, 2025

In a competitive restaurant market, keeping customers is just as important as acquiring them. For growing brands, the right loyalty program can drive long-term revenue and stronger customer relationships. But where do you begin?

In this on-demand session, experts from QSR Magazine and Marigold, along with loyalty leaders from White Castle and Chicken Salad Chick, share how growing brands can design, implement, and scale a loyalty program that fits their goals and customers. Whether you're starting from scratch or optimizing an existing program, you'll walk away with practical guidance you can act on today.

You’ll learn how to:

  • Break down the three pillars of loyalty: Strategy, technology, and support, and how to align each to your business.
  • Find the right partner: Understand the landscape of loyalty providers and how to choose what’s best for your growth stage.
  • Avoid common pitfalls: Start simple, build for flexibility, and scale with confidence.