KFC focuses on fun and fans to drive frequency

KFC created and launched one of the most successful restaurant loyalty programs in the quick-service restaurant (QSR) industry.

Want to find out how they did it and apply what they learned to your own loyalty program?

Watch a fascinating discussion with Paul Tuscano, KFC’s Chief Digital Officer, in this collaboration with Paula Thomas from Let’s Talk Loyalty.

In this on-demand video, you’ll learn:

• How KFC exceeded 1 million members shortly after launching its first loyalty program
• Effective strategies for encouraging repeat visits and reward redemption through gamification and other incentives
• How the partnership between Marigold and KFC brought the loyalty program to life, and the methodology and psychology behind its success

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