There have been many conversations on the power of Artificial Intelligence (AI) over these last few months and marketers are paying attention. And so are we. Simply put, AI helps us do our jobs faster by turning those manual efforts into automated experiences. In fact, 77% of marketers desire to use AI to reduce the time spent on repetitive tasks, and 62% of consumers are comfortable with generative AI -- as long as it doesn’t negatively impact their experience. Combining Generative AI with your existing marketing efforts can help you reach your audience at the right time -- and in less time. And that’s why we’re excited to launch (our very own) AI Writer!
Why Generative AI Matters
Generative AI has the potential to revolutionize the marketing landscape as we know it. From changing the way we build relationships to providing more efficient ways to keep customers engaged — the opportunities to scale are endless. According to our latest research, 64% of marketers believe that AI is critical to their marketing success and 54% of businesses want to learn how to use it within their marketing strategy.
Below are a few ways that AI Writer can help you discover and adapt to the power of Generative AI.
Creating more brand-friendly content from scratch has never been easier and batch-and-blast messages are a thing of the past. Instead of sending the same message to all customers, maximize your time by using AI Writer to customize the message based on the interests/behavior of each customer. With a few simple prompts, you can automatically draft compelling copy for your email campaigns. All you need to do is review, refine, and then press send.
Our new AI Writer was designed to save you time, increase ROI, and efficiently deliver the right message to your subscribers – so you can create maximum impact with minimal effort.
Condense your workflow
As marketers, we know that you are busy. In addition to email marketing, you are likely responsible for content across social media, websites, and even online advertising. With AI Writer, you can work smarter and not harder by automatically adjusting your content based on tone, length, and overall brand personality.
We also have built-in functionality that will fix spelling and grammar errors more quickly so that you can alleviate the need for additional peer reviews and get your email campaigns out faster.
Did we mention that all of this can be managed within our email builder? We’re saving you time and money so that you can deploy your efforts from one central location.
Simplify complex ideas
No need to start from scratch. We’ve made it easier to go from a few keywords to a full story that resonates with your audience. With just a few clicks, you can write or rewrite existing content and flesh it out until you are pleased with the results.
Our goal is to help you co-create with confidence. We will give you multiple options and give you the power to adjust it immediately along the way.