MARIGOLD'S LOYALTY RFP TOOLKIT

Transform your loyal customers into superfans

From starting your first loyalty program to reimagining an existing one, Marigold is the strategic partner you need to create lifelong superfans.

In addition to forming a winning strategy, selecting the right loyalty technology is key to your program's success. We created this RFP Toolkit to provide loyalty marketers with the resources and requirements to achieve advanced loyalty through customer engagement.

0%

increase in membership penetration.

0M

surpassed 1 million members shortly after their loyalty program launch.

0%

redemption with new customers.

0%

of growth rate attributed to loyalty club members.

Step 1: Identify your requirements and choose your loyalty vendor with confidence

Selecting the right loyalty vendor can help you and your team build a successful program that grows your business. We’ve partnered with Let’s Talk Loyalty to create an in-depth guide for loyalty marketers and technologists exploring new technology and strategic guidance.

The Buyer’s Guide to Loyalty will help you focus on three key areas:

    • Strategy: The overall company picture and how loyalty plays into it
    • Technology: The greatest resources and platforms for balancing innovation and functionality
    • Services: Capability in responsiveness and flexible execution
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Step 2: Explore the platform capabilities every loyalty marketer needs from a next-gen loyalty platform

Whether you’re a global restaurant chain or a specialty retail brand, we’ve selected the loyalty capabilities every marketer needs in their next platform – Tiers & status recognition, progressive profiling, and gamification to name a few.

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Step 3: Optimize your loyalty program for maximum ROI

Download our Loyalty Program Optimization Guide and discover key strategies to create programs that drive revenue and engagement.

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Step 4: Evaluate. Score. Decide.

Conduct a side-by-side comparison of vendors to decide who fits you best. Our comprehensive scorecard allows you to score vendors (and weigh the scores, too) as you see fit. You may need to narrow it down to the final three or four, and then select your ultimate choice from there. (With a demo/interview stage in between, likely.) Once you have, you’ll be glad to end up with a perfect fit for your business.

Download the scorecard
Learn why leading brands choose Marigold Loyalty to power their program.
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