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By leveraging Sailthru by Marigold and Marigold Liveclicker, Hearst UK saw a 75-100% increase in email conversion rates and a 10% year-over-year increase in open rates. This, in turn, saved their marketing team over 50 hours per month on email builds.
"Moving to Sailthru, the team has genuinely saved hundreds of hours on email builds every month."
With a growing portfolio of brands and an expanding e-commerce business, Hearst UK needed to modernize its email marketing. Smaller teams and rising demands made it difficult to scale personalization, improve performance, and connect content with commerce.
Hearst UK partnered with Sailthru by Marigold and Marigold Liveclicker to build smarter, more personalized campaigns. They introduced brand-affinity sends, cross-sell product recommendations, dynamic content, and automated journeys to streamline workflows and drive engagement.
Within six months, Hearst UK achieved a 75–100% increase in email conversion rates, a 10% year-over-year lift in open rates, and saved 50+ hours per month on email builds, freeing the team to launch new verticals and grow revenue.
For over a century, Hearst UK has built trusted media brands that engage millions. Home to recognizable names like Good Housekeeping, Harper’s Bazaar, and Elle, the company has always been at the forefront of premium content creation. But as digital media consumption evolved, Hearst UK faced a challenge many publishers know all too well: how to modernize its email marketing to drive engagement and revenue while juggling growing demands with smaller teams and fewer resources.
By leveraging Sailthru by Marigold and Marigold Liveclicker, Hearst UK saw a 75-100% increase in email conversion rates and a 10% year-over-year increase in open rates. This, in turn, saved their marketing team over 50 hours per month on email builds.
With an extensive portfolio of brands and a growing e-commerce business, Hearst UK needed to transform its digital strategy to stay ahead. As digital engagement evolved, the company recognized that its existing email marketing approach could not keep up.
Being a media business, it is important that we are constantly evolving digitally and generating new revenue streams. Melinda Carter, Head of Customer Analytics, Hearst UK
To address this, Hearst UK set out to:
Hearst UK boosted engagement by sending emails from the brands readers engaged with most, rather than just the ones they originally subscribed to. They also optimized cross-sell opportunities by recommending products based on browsing behavior, monetizing newsletters, and launching premium subscriptions.
To grow its audience, Hearst UK used Sailthru’s hosted pages to create targeted sign-up forms. Integrations with Facebook and Google AdWords helped increase sign-ups 4x for Runner’s World and 17x for Harper’s Bazaar.
With Marigold Liveclicker, Hearst UK embedded dynamic content, countdown timers, and live product recommendations into emails. Countdown timers drove action on limited-time sales, while live product recommendations kept content relevant when opening an email.
Using Sailthru’s Lifecycle Optimizer, Hearst UK built smarter onboarding and retargeting journeys, reducing manual effort and improving performance.
By fully integrating Marigold’s solutions, Hearst UK not only improved its email performance but achieved amazing results, including:
In just under six months, Hearst UK saw dramatic improvements in engagement and revenue while streamlining its processes.
