Moonpig turned routine email campaigns to interactive experiences and delivered a 150% lift in click-through rates, making their most personal cards even more meaningful.
"The campaign performed really well. We ran an A/B test against the static image version, and the results were overwhelmingly in favor of the Liveclicker version — about 150% higher click-through rate over the control, which is amazing. Gamified elements like this always give people something extra, and they can’t help but engage."
Moonpig’s static email offers were getting lost in crowded inboxes, failing to keep the brand top of mind during key buying moments across five global markets. Their daily and weekly campaigns needed to feel fresh, exciting, and worth clicking right away.
Moonpig implemented Marigold Liveclicker to add interactivity and real-time personalization to their email campaigns. They launched a tap-to-reveal campaign for September’s most popular birthday, turning standard trade offers into an intriguing, gamified experience. Instead of displaying the discount upfront, customers tapped to uncover their offer, making every message feel like a small surprise.
The impact was immediate and measurable. The tap-to-reveal campaign drove a 150% higher click-through rate than the static control version and lifted order volume across the board. Another scratch-off campaign achieved a 50% higher click-through rate than baseline.
Operating across the UK, Ireland, US, Australia, and the Netherlands, Moonpig needed to stand out in crowded inboxes and inspire engagement with its trade offers. Static emails presenting offers upfront weren’t keeping the brand top of mind during key purchasing moments. With birthdays and occasions happening year-round, Moonpig needed a way to make every campaign feel new, exciting, and worth opening immediately.
Moonpig scaled an interactive approach across multiple touchpoints. For their Dutch brand Greetz's 20th birthday celebration, they introduced a scratch-off offer customers could reveal with a mouse or thumb, depending on their device. For their most valuable customers, Plus loyalty subscription members, Moonpig used LiveVideo to give an exclusive preview of their Christmas TV campaign — without leaving the email.
Next, they plan to use LiveImage technology to personalize reminder emails with recipients’ names directly on greeting card images, making each card feel custom from the first glance. They're also deploying LiveTimer across lifecycle communications and abandoned basket emails to create urgency, counting down to their 9:00 pm shipping cutoff.
Beyond the numbers, Liveclicker solved a fundamental challenge for Moonpig: keeping engagement high across markets without adding complexity to their workflow. The platform streamlined personalization, helping the team quickly test, launch and optimize interactive elements while keeping customers engaged throughout the entire purchase journey.
Moonpig’s success proves that smart personalization can turn everyday campaigns into standout experiences that drive measurable results. See how Marigold Liveclicker can boost your click-through rates, elevate customer experience, and deliver the metrics that matter most.
Contact our team today to request a demo and see open-time personalization in action →
