Consumers see up to 10,000 brand messages every day. Most are forgotten before they’re even read. In this DMEXCO 2025 session, Marigold’s VP of Mobile, Andy Gladwin, shares how leading brands are using RCS (Rich Communication Services) to break through with communication that feels personal, immediate, and engaging.
What you’ll learn: How RCS marketing transforms mobile engagement
RCS helps marketers create more meaningful, two-way connections through interactive, media-rich conversations. Watch the video to learn how it transforms mobile marketing and elevates engagement across industries.
Takeaways:
- RCS cuts through the noise: Conversational messaging drives up to 7× higher click-through rates than SMS and keeps audiences engaged longer.
- From SMS to RCS: Why marketers are moving beyond text-only messages to deliver immersive, branded, and secure experiences that build trust and loyalty.
- Real-world success stories: See how brands use RCS to simplify customer journeys, deliver seamless experiences, and turn one-way notifications into two-way conversations.
- Security and simplicity built in: Verified sender status, encryption, and automatic SMS-to-RCS opt-ins make RCS safer for customers and easier for marketers to adopt.
Expert insight: The immediacy of SMS meets the richness of an app
“RCS gives brands the best of both worlds—the instant, universal reach of SMS, and the rich, interactive experience of an app. It’s a huge step forward for marketers who want to connect in more meaningful, visual, and trusted ways.”
— Andy Gladwin, VP of Mobile, Marigold
Marketers no longer have to choose between immediacy and sophistication. RCS takes mobile messaging to the next level with conversational, branded, and secure experiences.
It enables rich, app-like experiences without the need to develop or maintain an app. With verified sender status and built-in encryption, RCS strengthens every interaction, protecting both brand reputation and customer trust. And because anyone opted in to SMS is automatically opted in to RCS, adoption is seamless: no new apps, no new audiences, just richer, safer conversations.
Learn how brands modernize mobile communications with rich, trusted, and timely messaging. →
Video credits: ©Koelnmesse. Video courtesy of Koelnmesse, provided free of charge for journalistic use.
