Data ecosystems are complex, and to truly understand customers, marketers need real-time insights from diverse sources. With Marigold, marketers can gather essential customer data through a range of methods, including on-site first-party data collection, zero-party data from forms and quizzes, and imports from other sources. Our robust integrations support connections with CRM, CDM, and commerce platforms, enabling seamless data flow. Marigold also provides multi-device tracking, allowing you to unify data across devices and create a single, comprehensive customer profile.

Through custom journey components and behavioral data collected from site and mobile interactions, Marigold can progressively enrich customer profiles. Integrations with third-party solutions like CDPs, along with a preference center, allow Marigold to capture preferences and synthesize data to better understand each user. With this data, AI can better predict customer behaviors—such as propensity to purchase, optimal send times, and the likelihood of disengagement—to fine-tune marketing journeys and protect sender reputation.