Build stronger connections using cross-channel personalization throughout the customer lifecycle from zero-party data acquisition through engagement and loyalty. Marigold Engage by Sailthru is the marketing solution designed for rapid activation across media, publishing, and retail businesses.
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Combine customer preferences, behavior insights, segmentation, campaign performance, and other critical data points to send the right messages to the right people at the right time.
Marigold uses AI and machine learning algorithms to help you organize and deliver content and product recommendations in real-time, based on behavioral and contextual data. Advanced segmentation makes it easy to create new segments and audiences you may – or may not have – thought about using AI recommendations.
Marigold Engage by Sailthru’s integration with Marigold LiveContent by Liveclicker allows you to insert dynamic content into marketing campaigns. Rather than the static image or text within emails, dynamic content blocks – like peel-to-reveal images, countdown clocks, personalized hero images, and featured products – are updated the moment the email is opened for maximum relevance.
How Magnolia Bakery Increased Sales With Better Customer Data
With millions of new buyers, it became tough for Magnolia Bakery to track purchases, customer frequency, and the most valuable products and promotions. Read how Sailthru delivers the sophisticated data capabilities, flexibility, and scalability they needed.
READ THE CASE STUDYOur relationship marketing solutions help you cultivate the relationships that grow your business.