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Learn 6 different campaign elements to test, how to define your testing objectives, the A/B testing process framework and 8 rules for objective testing.
Download our latest quick read to ensure you aren’t making these easily addressable mistakes that could be putting your relationships at risk.
Brands need to double down on being more human and personal in marketing and messaging. Learn what consumers really want from brands in this webinar.
Download to learn the value of SMS, how to get started if you’re new to SMS and which benchmarks you should track on an ongoing basis.
Download to dive into 3 different loyalty trends we are seeing right now.
Is email still the number one marketing channel for direct communication with consumers? Or should brands shift to SMS? Download our guide to learn more.
Learn where B2C executives allocate their budgets, what investments you should scrutinize and how messaging and loyalty aid in customer acquisition.
Learn how consumers feel about social media, SMS, and mobile marketing channels, tips to an evergreen email strategy, and ways to maximize your campaigns.
Join Marigold CMO, Wendy Werve, and Emily Collins, VP Research Director at Forrester for 2024 B2C marketing predictions and priorities.
