Sharpen your marketing skills with our resources, research, eBooks and guides on all things relationship marketing.
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Learn where B2C executives allocate their budgets, what investments you should scrutinize and how messaging and loyalty aid in customer acquisition.
Learn how consumers feel about social media, SMS, and mobile marketing channels, tips to an evergreen email strategy, and ways to maximize your campaigns.
Join Marigold CMO, Wendy Werve, and Emily Collins, VP Research Director at Forrester for 2024 B2C marketing predictions and priorities.
Join Wendy Werve, Marigold CMO, and Jim Clark, Strategic Insights Director at Econsultancy for a deep dive into what is driving consumer loyalty.
Download the Re-Imagining Loyalty: A Relationship Marketer’s Guide for strategic insights to optimize your loyalty efforts and improve your business.
To thrive with email marketing, you must have a robust martech stack. Learn how to evaluate your current tech and make a business case for change.
Discover top recommendations for effective holiday marketing, customer engagement strategies, and optimal email timing.
Find out what factors you should consider when selecting an ESP and the 13 questions you should ask during the evaluation process.
In this trusty guide, you’ll learn how to create an email marketing program that truly stands out and creates a personal experience for every subscriber.
