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Recent blogs

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5
min read

From overgrown to optimized: A marketer’s guide to tackling GTM bloat

November 12, 2025
Struggling with GTM bloat? Learn how to audit, consolidate, and integrate your martech stack to cut costs, boost efficiency, and deliver seamless experiences.
Read more →
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8
min read

Making a change: Smart strategies for managing martech consolidation

November 10, 2025
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5
min read

What marketers can learn from the rise of KFC Rewards

November 6, 2025
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7
min read

Turning automation into engagement: How marketers grow LTV

October 31, 2025
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All blogs

Decorative gradient in Marigold brand colors
From overgrown to optimized: A marketer’s guide to tackling GTM bloat
Struggling with GTM bloat? Learn how to audit, consolidate, and integrate your martech stack to cut costs, boost efficiency, and deliver seamless experiences.
12 Nov 2025
•
5
min read
Decorative gradient in Marigold brand colors
Making a change: Smart strategies for managing martech consolidation
Thinking about changing your martech stack? Discover how to evaluate tools, manage transitions, and minimize disruption to your team, data, and customer experience with a smarter martech strategy.
10 Nov 2025
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8
min read
Decorative gradient in Marigold colors.
What marketers can learn from the rise of KFC Rewards
One year in, KFC Rewards has crossed the 6-million-member mark with the help of Marigold Loyalty.
06 Nov 2025
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5
min read
Decorative resource tile gradient in Marigold brand colors
Turning automation into engagement: How marketers grow LTV
Learn how marketers turn automation into personalized engagement that builds loyalty, boosts retention, and grows customer lifetime value.
31 Oct 2025
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7
min read
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The future of customer loyalty: Insights from Let’s Talk Loyalty with Ashley Deibert
Consumers demand more than discounts. See why authenticity and personalization are the foundation of lasting customer loyalty.
28 Oct 2025
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2
min read
The case for best-of-breed marketing tools
Discover how specialized martech helps brands anticipate needs and deepen customer loyalty.
21 Oct 2025
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6
min read
Decorative gradient in Marigold colors
The new search reality — how publishers can grow in the age of AI
AI is changing how audiences discover content – and many publishers are seeing traffic changes. Learn how leading publishers are adapting, optimizing visibility in AI search, and building durable, owned audience relationships.
16 Oct 2025
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7
min read
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Holiday promotions: Offer tactics for retail marketers
Retailers compete on price, urgency, and convenience during the holidays. See how smarter segmentation, personalization, and loyalty-driven offers can lift engagement and protect peak-season revenue.
15 Oct 2025
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6
min read
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Modern email engagement decoded: Insights from the DMA’s Benchmarking Report
Discover insights from 400B+ emails in the DMA’s 2025 report, showing how personalization, data, and deliverability boosted engagement.
14 Oct 2025
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6
min read
Marigold blog thumnail for Methods and tools to make your emails more accessible
Methods and tools to make your emails more accessible
Get practical email accessibility tips to design emails that are clear, readable, and screen-reader friendly – so every subscriber can engage.
13 Oct 2025
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2
min read
Marigold blog thumnail for How the European Accessibility Act affects email marketing
How the European Accessibility Act affects email marketing
Learn what the European Accessibility Act means for email marketing and how accessible design can improve engagement and customer experience.
13 Oct 2025
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2
min read
Marigold blog thumbnail for What to avoid in email marketing under the EAA
What to avoid in email marketing under the EAA
From small fonts to image-only layouts, discover the top email marketing mistakes under the European Accessibility Act – and how to fix them.
12 Oct 2025
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2
min read
Make your marketing theory a reality: Data-driven wins from top brands
From email to cross-channel personalization, discover how leading brands use data to engage customers and deliver lasting impact.
10 Oct 2025
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3
min read
Turn “leftovers” into revenue: Boost your retargeting with abandoned cart and browse emails
Turn almost-purchases into sales. Explore how personalized abandoned cart and browse emails boost customer engagement and retargeting success.
08 Oct 2025
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4
min read
Holiday campaign agility: Last-minute moves to protect peak-season ROI
Keep holiday campaigns performing under pressure. Learn how agile adjustments, QA, and smart timing can protect ROI and turn peak-season buyers into loyal customers.
06 Oct 2025
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6
min read
How American Airlines uses zero-party data to deliver deeper personalization and build lasting loyalty
Learn how American Airlines leveraged zero-party data from an interactive quiz to personalize travel experiences, strengthen trust, and build lasting loyalty.
29 Sep 2025
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3
min read
How to optimize your loyalty program to deepen engagement and drive revenue
Whether you’re launching or optimizing your loyalty program, learn the actionable strategies that will move you beyond the basics.
26 Sep 2025
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8
min read
Consolidation vs. integration: What’s the right martech move for European marketing leaders?
For European marketing leaders, the martech stack is a strategic choice. Learn the trade-offs of consolidation vs. integration across data, agility, and compliance.
17 Sep 2025
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7
min read
The new Marigold: From legacy to future-ready
Explore the new Marigold site and brand and see how we’re helping global enterprises turn personalization into performance—and trust into loyalty.
02 Sep 2025
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3
min read
5 loyalty mistakes retail marketers make and what to do instead
Avoid the top 5 customer loyalty mistakes retail brands make – and learn what to do instead to boost retention, repeat purchases, and long-term value.
29 Aug 2025
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7
min read
Beyond Points: Using gamification to transform the QSR experience
Find out why gamification matters for QSR brands.
29 Aug 2025
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3
min read
Marketing to the moment: Real-time triggers that create connection
Learn the five real-world triggers that can help your marketing feel more timely, personal, and irresistible.
29 Aug 2025
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3
min read
7 ways to build loyalty for the holiday season
In our recent virtual event, The Loyalty Runway, hosted in partnership with Let’s Talk Loyalty, shared practical ways to strengthen your loyalty strategy ahead of peak season.
17 Jul 2025
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3
min read
Enterprise vs Essentials: Choosing the right loyalty fit
Whether you’re launching your first loyalty program or scaling a sophisticated, multi-brand ecosystem, Marigold Loyalty solutions are built to grow with your business.
02 Jul 2025
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3
min read
5 expert tips to build a high-impact loyalty program (without the complexity)
The Loyalty People and Marigold teamed up to share what works. In a new guide and on-demand webinar, they lay out a simpler, smarter path to revenue-driving loyalty.
15 May 2025
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7
min read
Simplify or specialize? A CTO’s checklist for smarter martech architecture
Whether your stack is consolidated or fully integrated, Selligent is built to support CTO priorities.
15 May 2025
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3
min read
5 expert tips for marketers to build relevant cross-channel journeys
Discover how to unify data, apply AI, and design with privacy in mind with 5 tips for cross-channel marketing.
17 Apr 2025
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6
min read
Inbox or spam? The must-know email deliverability rules for marketers
Don’t let deliverability issues derail your email marketing success, find out why it matters.
27 Mar 2025
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7
min read
2025 Consumer Trends Index global infographic: US, UK, and France
Find out at a glance what builds consumer trust, drives loyalty, and keeps your brand top of mind in 2025.
18 Feb 2025
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3
min read
Capabilities every loyalty marketer needs from their next platform
Learn which capabilities you should look for when evaluating a loyalty solution.
03 Dec 2024
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9
min read
Loyalty360 interviews Great Clips on viral marketing campaign
Mark Johnson, CEO of Loyalty360, spoke with Lisa Hake, the Vice President of Marketing and Communications at Great Clips, about the fun promotion with Kawasaki, collecting zero-party data, and building a path to loyalty.
22 Jul 2024
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2
min read
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