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5 loyalty mistakes retail marketers make and what to do instead

Avoid the top 5 customer loyalty mistakes retail brands make – and learn what to do instead to boost retention, repeat purchases, and long-term value.

Recent blogs

2

min read

Methods and tools to make your emails more accessible

October 13, 2025

Get practical email accessibility tips to design emails that are clear, readable, and screen-reader friendly – so every subscriber can engage.

Marigold blog thumnail for How the European Accessibility Act affects email marketing

2

min read

How the European Accessibility Act affects email marketing

October 13, 2025

Marigold blog thumbnail for What to avoid in email marketing under the EAA

2

min read

What to avoid in email marketing under the EAA

October 12, 2025

3

min read

Make your marketing theory a reality: Data-driven wins from top brands

October 10, 2025

All blogs

Marigold blog thumnail for Methods and tools to make your emails more accessible

Methods and tools to make your emails more accessible

Get practical email accessibility tips to design emails that are clear, readable, and screen-reader friendly – so every subscriber can engage.

Marigold blog thumnail for How the European Accessibility Act affects email marketing

How the European Accessibility Act affects email marketing

Learn what the European Accessibility Act means for email marketing and how accessible design can improve engagement and customer experience.

Marigold blog thumbnail for What to avoid in email marketing under the EAA

What to avoid in email marketing under the EAA

From small fonts to image-only layouts, discover the top email marketing mistakes under the European Accessibility Act – and how to fix them.

Make your marketing theory a reality: Data-driven wins from top brands

From email to cross-channel personalization, discover how leading brands use data to engage customers and deliver lasting impact.

Turn “leftovers” into revenue: Boost your retargeting with abandoned cart and browse emails

Turn almost-purchases into sales. Explore how personalized abandoned cart and browse emails boost customer engagement and retargeting success.

Holiday campaign agility: Last-minute moves to protect peak-season ROI

Keep holiday campaigns performing under pressure. Learn how agile adjustments, QA, and smart timing can protect ROI and turn peak-season buyers into loyal customers.

How American Airlines uses zero-party data to deliver deeper personalization and build lasting loyalty

Learn how American Airlines leveraged zero-party data from an interactive quiz to personalize travel experiences, strengthen trust, and build lasting loyalty.

How to optimize your loyalty program to deepen engagement and drive revenue

Whether you’re launching or optimizing your loyalty program, learn the actionable strategies that will move you beyond the basics.

Consolidation vs. integration: What’s the right martech move for European marketing leaders?

For European marketing leaders, the martech stack is a strategic choice. Learn the trade-offs of consolidation vs. integration across data, agility, and compliance.

The new Marigold: From legacy to future-ready

Explore the new Marigold site and brand and see how we’re helping global enterprises turn personalization into performance—and trust into loyalty.

5 loyalty mistakes retail marketers make and what to do instead

Avoid the top 5 customer loyalty mistakes retail brands make – and learn what to do instead to boost retention, repeat purchases, and long-term value.

Beyond Points: Using gamification to transform the QSR experience

Find out why gamification matters for QSR brands.

Marketing to the moment: Real-time triggers that create connection

Learn the five real-world triggers that can help your marketing feel more timely, personal, and irresistible.

7 ways to build loyalty for the holiday season

In our recent virtual event, The Loyalty Runway, hosted in partnership with Let’s Talk Loyalty, shared practical ways to strengthen your loyalty strategy ahead of peak season.

Enterprise vs Essentials: Choosing the right loyalty fit

Whether you’re launching your first loyalty program or scaling a sophisticated, multi-brand ecosystem, Marigold Loyalty solutions are built to grow with your business.

5 expert tips to build a high-impact loyalty program (without the complexity)

The Loyalty People and Marigold teamed up to share what works. In a new guide and on-demand webinar, they lay out a simpler, smarter path to revenue-driving loyalty.

Simplify or specialize? A CTO’s checklist for smarter martech architecture

Whether your stack is consolidated or fully integrated, Selligent is built to support CTO priorities.

5 expert tips for marketers to build relevant cross-channel journeys

Discover how to unify data, apply AI, and design with privacy in mind with 5 tips for cross-channel marketing.

What marketers can learn from the rise of KFC Rewards

One year in, KFC Rewards has crossed the 6-million-member mark with the help of Marigold Loyalty

Inbox or spam? The must-know email deliverability rules for marketers

Don’t let deliverability issues derail your email marketing success, find out why it matters.

2025 Consumer Trends Index global infographic: US, UK, and France

Find out at a glance what builds consumer trust, drives loyalty, and keeps your brand top of mind in 2025.

Capabilities every loyalty marketer needs from their next platform

Learn which capabilities you should look for when evaluating a loyalty solution.

Loyalty360 interviews Great Clips on viral marketing campaign

Mark Johnson, CEO of Loyalty360, spoke with Lisa Hake, the Vice President of Marketing and Communications at Great Clips, about the fun promotion with Kawasaki, collecting zero-party data, and building a path to loyalty.