Beacon

Beacon helps you to create professional lead magnets, publish those lead magnets on your website and convert more traffic into leads.

Lead magnets can help to:

- Increase conversion rate

- Reduce cost per lead

- Improve lead nurturing

While most people who visit your website have the potential to become customers, most of them won’t. This isn’t because they hate you, it’s because the internet is a big place and people are easily distracted. If you can get someone’s email address when they first visit your site then you can stay in touch with them even after they leave.

That’s where lead magnets come in. Lead magnets like eBooks, Checklists, and Workbooks give people an incentive to share their email addresses. This helps you to turn more random visitors into qualified leads so you can grow your business. Connect Beacon with Campaign Monitor so you can pass leads directly into automated email nurture sequences.