Move away from vanity metrics and dig into reports that drive better decision-making. We hold ourselves to the (Mari)gold standard, which means we've built reporting features that don't just present historical data after a campaign has finished. Our real-time reporting gives marketers actionable insights about what is working well, what isn't working well, and what to do to improve campaign performance in real time.
Ditch the vanity metrics
We know you need instant access to your critical key performance indicators (KPIs), not an out-of-the-box dashboard that gives you irrelevant metrics. Both our standard and custom reporting features allow you to pin any key KPIs to your dashboard, giving you the ability to set dashboards based on permission and user roles.
We know you’re under pressure to get more insights from your campaign performance. We also know vanity metrics aren’t helpful. Marigold’s campaign reporting proactively adjusts metrics to minimize the impact of vanishing data, giving you more visibility into not just what is and isn’t working.
Bots and privacy mitigations like Apple’s mail privacy protection (MPP) can make reporting a real headache. We understand you can’t do much with bad data. So, we built reports and metrics that differentiate real human interaction from those pesky bots and privacy-blocking features – allowing you to truly interpret the engagement of your subscribers.
Make campaign improvements on-the-fly, with clickstream data that is gathered and updated in real time. You can easily access reports as soon as your campaign starts generating activity.
Easily incorporate automated A/B tests at every step of your customer’s journey. Rather than relying on guesswork and intuition, marketers can optimize messaging based on real-world evidence and leverage these results to form revenue-driving benchmarks.