GET TO KNOW YOUR PEOPLE

Real-Time Personalization

Great marketing isn't about appealing to the masses, it's about making customers feel seen, understood, and valued as individuals. Authentically connecting with customers requires you to understand them first. Marigold helps brands find, get to know, and ultimately grow their audiences at every stage in the customer lifecycle through deeply personalized campaigns.

The power of personalization

Personalization is the foundation of relationship marketing. Brands that understand how to use customer data to deliver personalized experiences and campaigns are able to reach customers with the right offers at the right time. It's time to give customers what they really want.

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of consumers say that their favorite brand treats them like an individual.

Marigold 2023 Consumer Trends Index

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of consumers favor a brand’s messaging that strives to develop a relationship.

Marigold 2023 Consumer Trends Index

0%

of consumers favor a brand’s messaging that rewards them for their loyalty.

Marigold 2023 Consumer Trends Index

Personalization inspires action

Imagine having the ability to continuously enrich customer data with individual interests, behaviors, and purchase history, and then leverage that data in highly-personalized campaigns that convert. Marigold can help you make that dream a reality.

Make it personal with dynamic content

Tap into the power of personalization by bringing real-time context into your messaging and marketing strategy. Marigold helps you optimize and send highly personalized and targeted campaigns, messages, and texts with confidence. You can enhance your content based on device type, create urgency with alerts about new inventory, and provide product recommendations based on things like past purchases, expressed interests. Marigold Live Content allows you to combine zero-party data with third-party data like local weather or location insights – allowing marketers to create and trigger personalized campaigns based on relevant information.

Enable time-of-open personalization

Most people don’t open an email the moment it’s sent to them. Marigold Live Content flips the script by allowing marketers to create and send campaigns using time-of-open personalization content blocks. Rather than having an email hero saying “sale ends tomorrow,” your subscribers see a content clock ticking down the minutes until their opportunity expires. 

Surprise and delight customers

Grab your customer’s attention with hyper-personalized campaigns that can be created and delivered in a scalable way. Marigold enables you to stack your messages with must-see content for every single recipient. You can include things like restocked inventory, recommended products, suggested reading, shopping cart reminders, personalized promotions, single-use coupons, and more. 

Utilize advanced segmentation with ease

Sending campaigns to the right people at the right time requires an understanding of who and where they are in real-time. Advanced segmentation makes it easy to create new segments and audiences you may – or may not have – thought about using AI recommendations.

AI and machine learning recommendations

Spend less time assuming and more time personalizing the content you know will inspire action. Marigold uses AI and machine learning algorithms to deliver content recommendations in real-time, based on behavioral and contextual data.

Customer data profiles always up-to-date

Rest easy knowing all of your subscriber data is centralized and reliable, so every personalized campaign is sent without worrying it’s going to the wrong person. Marigold offers customizable integrations with any third-party e-commerce, CRM, mobile, and display partners systems and pulls this information into a 360 degree customer profile.

Our relationship marketing solutions help you cultivate the relationships that grow your business.
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