Brand loyalty is on the rise. A staggering 67% of consumers worldwide believe the loyalty program of their favorite brand is important or critically important — only 7% of consumers think it is not important. Deliver highly personalized loyalty programs that recognize and reward customer behaviors, build lasting relationships, and increase visit frequency and spend.
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Define, manage, and target personalized offers online, at the register, and when customers are near your store. Marigold Loyalty makes it easy to deliver and manage coupons, certificates, gift cards, discounts, cashback, sweepstakes, donations, physical rewards, and more.
Recognize members with a configurable tier structure to give them personalized rewards based on status. Incentivize members with points for both transactional and engagement behaviors you define, such as complete purchase history, customer surveys, product reviews, sign-ups, and event participation.
A staggering 63% of consumers will pay more to purchase from a favored brand. Our deep POS and ecommerce integrations ensure member profiles are updated with purchase and redemption activities as they happen, enabling real-time reactions to occur per your program’s specifications.
Marigold Loyalty safeguards customer and company information through industry-leading data encryption, strict security standards, and compliance with SOC 2 Type 2, California Consumer Privacy Act (CCPA), and EU General Data Protection Regulations (GDPR).
Re-Imagining Loyalty: A Relationship Marketer’s Guide
As new challenges arise, your loyalty initiatives must keep pace. From shifting consumer behaviors to tech stack consolidations and beyond, this guide provides a refreshed view into the art of creating a winning loyalty strategy.
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