Consumers expect brands to deliver personalized experiences at every turn — but this is a challenge when consumers also call for tightened data and privacy controls. Marigold Grow helps solve this paradox by empowering marketers to acquire zero- and first-party data and permissions with exciting, value-driven campaigns.
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Easily build and deploy interactive experiences such as surveys, polls, giveaways and games that ask for and directly receive opt-ins and preference data from consumers. Increase participation with Marigold Grow’s incentive mechanics that deliver on the consumer desire for a value exchange, and collect the data your brand needs to personalize campaigns and build relationships.
Transcend basic demographics and collect more actionable data, like preferences, interests and motivations that lend insight into what truly matters for individual consumers. Foster true brand advocacy with Marigold Grow’s innovative campaign experiences that allow you to generate earned content and cultivate deeper connections with your customers.
Hit the ground running with Marigold Grow’s out-of-the-box functionality, including drag-and-drop creative editors and a vast library of pre-built interactive experiences. With our robust infrastructure, scalability and strategic expertise, you’ll have the ability to create the exact experiences you need for every campaign.
Drive permissions and preference data collected from Marigold Grow to your CRM, messaging solutions and analytics tools in real time to power your personalization efforts across platforms and channels. Connect Marigold Grow to Marigold Engage+ to create an even more seamless marketing experience – for both your brand and your customers.
The Art of Creating a Customer Survey
Get strategic insight into the process of creating customer surveys that elicit engagement, inspire completions and ultimately garner valuable zero- and first-party data.
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