Consumers expect brands to deliver personalized experiences at every turn — but this is a challenge when consumers also call for tightened data and privacy controls. Marigold Grow helps solve this paradox by empowering marketers to acquire zero- and first-party data and permissions with exciting, value-driven campaigns.
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Engage consumers through interactive experiences such as surveys, polls, giveaways, and games that ask for and directly receive zero-party data from the customer. Build trust and deliver value while gaining the data needed to personalize and turn relationships into revenue.
Get to know your customers directly with subtle data collection through enjoyable interactions. Communicate with customers about the topics they actually care about. Give customers the most positive experience of your brand, feeling they are understood and valued.