Blackbaud

Blackbaud is a global provider of software and services designed for non-profit organizations enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Its products are utilized by approximately 19,000 organizations including the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research U.K., Special Olympics, and Arthritis Foundation.

Blackbaud’s products and services are used for fundraising, constituent relationship management, financial management, direct marketing, school administration, ticketing, business intelligence, website management, prospect research, consulting, and analytics. The company was founded in 1981 and is based in Charleston, S.C.

Data sync from NXT:

• Fields to be transferred are defined by your organization and based on a list so that you have all the information you need to make selections within Campaign Monitor.
• Selections and segmentations are made in Campaign Monitor (using the data fields synchronized) to send campaigns and trigger journeys Return marketing activity to NXT – Each Email sent will create an action record for the relevant constituent
• Opens/Clicks will be added to this action record as they occur Unsubscribe Management
• If an unsubscribe or bounce is received from Campaign Monitor this will automatically update communication preferences for the constituent – no need to manually update supporters!