Relationship marketing isn’t about conversion, but connection. It’s when things just click. When you get an email that gets you, or a text that’s perfectly timed. Experiences that provide real value to people are the ones that lead to real growth. But in order to connect with your people, you have to understand them first.
Relationship marketing is all about striking a balance between getting to know your people on a personal level without using creepy marketing tactics to target them with things you think they'll like.
0%
of consumers say their favorite brand strives to develop a relationship with them.
Marigold 2023 Consumer Trends Index
0%
of consumers value brands that treat them as an individual.
Marigold 2023 Consumer Trends Index
0%
of consumers are willing to pay more to shop with brands they're loyal to.
Marigold 2023 Consumer Trends Index
How Relationship Marketing Works
Relationship Marketing is rooted in cultivating long-lasting customer relationships by developing an ongoing understanding of each customer, activating insights, and delivering personalized experiences in the moments that matter.
With advanced technology and the strategic services to match, Marigold Engage+ can support even the most complex, enterprise-level marketing campaigns.
Deliver highly personalized loyalty programs that recognize and reward customer behaviors, build lasting relationships, and increase visit frequency and spend.
We help empower marketers to acquire zero- and first-party data and permissions with exciting, value-driven campaigns.