FEATURED >> Adweek: AI and the Outcomes that Matter Most to Marketers

MEET MARIGOLD

Relationship marketing is our superpower. Let’s make it yours.

Our messaging and loyalty platform allows your customer relationships to take root and grow.

That means we help you acquire, engage and retain your customers. Because we all know it’s more efficient to keep a customer than to find a new one.

We’ll build the tech. You build the relationship.

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A solution for every marketer

We’re the people behind Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent and Vuture. We apply our decades of experience to help you solve your marketing challenges. With Marigold’s AI-powered solutions, you see results from day one.

We set you up to build long standing relationships with your customers to maximize lifetime customer value.

SEE HOW

What is Relationship Marketing?

It’s about creating loyal customers by understanding who they are and communicating with – not at – them. Marigold’s relationship marketing solutions do this by helping brands find, get to know and ultimately grow their audiences at every stage in the customer lifecycle.

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Find your people

No matter what business you’re in – or how you generate revenue – you need to engage unknown contacts and turn them into known subscribers. Our zero-party data solution helps you easily acquire new contacts and continuously enrich customer data by capturing and refining their interests, behaviors, purchase history, and more.

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Get to know them

Engage with your customers via our Messaging solutions across every channel, meeting them where they are and turning them into loyal, repeat customers. As customer needs evolve, utilize rich customer data to create and deliver the right messages and experiences at the right time about the products, services, and content they care about.

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Make them superfans

Strengthen customer relationships by offering robust loyalty programs that go beyond traditional point systems and make customers feel seen and valued. 67% of consumers will buy from the same brand repeatedly – but don’t consider themselves loyal to the brand. Create memorable experiences that build a thriving community of brand advocates, increase revenue, and reduce churn.

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Don’t take it from us

See what some of our 40K customers have to say about growing with Marigold.

"We’re able to leverage consumer insights, create more relevant messaging across channels, and as a result, generate higher-quality leads."

Elena Nikitina

VP, Marketing & Channel Development, Corwin (Sage)

"The Marigold Team was there every step of the way to ensure that everything was working fine. They always knew what kind of solution to install for our campaign."

Cédric Packowski

Head of Customer Intelligence, Vertbaudet

"Sailthru by Marigold has been a revelation. The capabilities are unmatched 一 we’re fulfilling what we had never thought was actually possible."

Robbie Williams

Head of Customer Data Strategy, News UK

"Sailthru’s Realtime Dashboard is an essential tool for not only marketing, but also our merchant partner team, who works directly with brands to source inventory."

Kelly Hickey

Senior Manager of Marketing & CRM at Raise

"When we were exploring global ESPs, there were over 400 requirements we had to consider. Sometimes it can feel like you're searching for a unicorn ESP that has it all, but no platform is going to be 100% perfect. For us, the Sailthru product hits all the different points that we needed for our use cases, which was key in our decision."

Sabrina Daryanani

Head of CRM Communications, Conde Nast

The segmented campaign showed that our investment in Emma really pays off. Creating segmented campaigns before Emma was much more difficult and time consuming. But with this project, we thought of it and then a week later, it was completely done and sent out. It was quick, efficient, and it meant a lot to this group of subscribers.

Stephanie Odierno

Senior Associate Director For The Annual Giving Team

Email is the main way we get people to make donations. It’s our strongest digital channel for fundraising. Without Emma, there’s no way we would have been able to get as many monthly donors as we do.

Patrick Hackett

Field Marketing Manager

It’s so important for the university to speak as one voice. No matter the department, we all have the same goal—recruit students and help them get the education they deserve. When branding is consistent, it helps students feel like they are truly a part of the university as a whole, not just their specific college.

Kendell Hafner

Designer, University Relations and Communications

FUN FACT:

Marigolds are companion plants that help foster the growth of whatever they are near. Learn how Marigold encourages your customer relationships to take root and bloom.

GROW WITH US