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Make people feel seen, not sold to
Don’t just send, deliver. Great marketing isn’t just about conversion, but real connection. With deep expertise in key industries, Marigold helps marketers create unique and highly personalized experiences that make people feel seen, not sold to.Schedule a Demo
It’s about creating loyal customers by understanding who they are and communicating with – not at – them. Marigold’s relationship marketing solutions do this by helping brands find, get to know and ultimately grow their audiences at every stage in the customer lifecycle.
No matter what business you’re in – or how you generate revenue – you need to engage unknown contacts and turn them into known subscribers. Relationship marketing allows you to easily acquire new contacts and continuously enrich customer data by capturing and refining their interests, behaviors, purchase history, and more.
Once you’ve turned unknowns into contacts, it’s time to start engaging them across your marketing channels and turn them into loyal, repeat customers. Utilize rich customer data to create and deliver the right messages and experiences at the right time about the products, services, and content they care about.
Strengthen customer relationships by offering robust loyalty programs that go beyond traditional point systems and make customers feel seen and valued. 67% of consumers will buy from the same brand repeatedly – but don’t consider themselves loyal to the brand. Create memorable experiences that build a base of brand advocates, increase revenue, reduce churn.
Co-Founder, The GIST
Senior CRM Manager North America, LEGOLAND
Senior Manager, CRM & Email, Busch Gardens
Head of Loyalty, Kauai
Director of Digital Marketing, Donatos Pizza
Head of Communications, TGI Golf
Communications Coordinator, Multiple Sclerosis Limited
Head of Marketing, Mad Paws
Forrester Planning Guide 2024: B2C Marketing Executives
As CMOs continue to double down on strategies to build deeper relationships with customers that span the entire customer acquisition lifecycle, it’s important to understand the new and emerging trends impacting marketing and loyalty budgets.Download Forrester Report
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