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2
min read

Loyalty is evolving: How to earn lasting consumer loyalty in a changing market

29 Aug 2025
The Forrester Loyalty Platforms Landscape report explores how brands are meeting challenges, the market dynamics shaping loyalty technology, and what to look for when evaluating partners.
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Tue
17
Jun 2025

The loyalty runway: How leading brands prepare for the holiday season

45
 minutes
The loyalty runway: How leading brands prepare for the holiday season
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QSR

How Chicken Salad Chick grew active loyalty membership 5x in just six months

With a fast-growing national footprint and strong community ties, Chicken Salad Chick needed a loyalty experience as friendly, and scalable, as their brand.

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AI is disrupting search traffic—here’s how publishers are fighting back
AI is changing how audiences discover content – and many publishers are seeing traffic drop. Learn how leading publishers are adapting, optimizing visibility in AI search, and building durable, owned audience relationships.
16 Oct 2025
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7
min read
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Holiday promotions: Offer tactics for retail marketers
Retailers compete on price, urgency, and convenience during the holidays. See how smarter segmentation, personalization, and loyalty-driven offers can lift engagement and protect peak-season revenue.
15 Oct 2025
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6
min read
How to optimize your loyalty program to deepen engagement and drive revenue
Whether you’re launching or optimizing your loyalty program, learn the actionable strategies that will move you beyond the basics.
26 Sep 2025
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8
min read
Holiday campaign agility: Last-minute moves to protect peak-season ROI
Keep holiday campaigns performing under pressure. Learn how agile adjustments, QA, and smart timing can protect ROI and turn peak-season buyers into loyal customers.
06 Oct 2025
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6
min read
How American Airlines uses zero-party data to deliver deeper personalization and build lasting loyalty
Learn how American Airlines leveraged zero-party data from an interactive quiz to personalize travel experiences, strengthen trust, and build lasting loyalty.
29 Sep 2025
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3
min read
Turn “leftovers” into revenue: Boost your retargeting with abandoned cart and browse emails
Turn almost-purchases into sales. Explore how personalized abandoned cart and browse emails boost customer engagement and retargeting success.
08 Oct 2025
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4
min read
Marigold blog thumnail for Methods and tools to make your emails more accessible
Methods and tools to make your emails more accessible
Get practical email accessibility tips to design emails that are clear, readable, and screen-reader friendly – so every subscriber can engage.
13 Oct 2025
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2
min read
Marigold blog thumbnail for What to avoid in email marketing under the EAA
What to avoid in email marketing under the EAA
From small fonts to image-only layouts, discover the top email marketing mistakes under the European Accessibility Act – and how to fix them.
12 Oct 2025
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2
min read
Marigold blog thumnail for How the European Accessibility Act affects email marketing
How the European Accessibility Act affects email marketing
Learn what the European Accessibility Act means for email marketing and how accessible design can improve engagement and customer experience.
13 Oct 2025
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2
min read
Make your marketing theory a reality: Data-driven wins from top brands
From email to cross-channel personalization, discover how leading brands use data to engage customers and deliver lasting impact.
10 Oct 2025
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3
min read
Consolidation vs. integration: What’s the right martech move for European marketing leaders?
For European marketing leaders, the martech stack is a strategic choice. Learn the trade-offs of consolidation vs. integration across data, agility, and compliance.
17 Sep 2025
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7
min read
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Modern email engagement decoded: Insights from the DMA’s Benchmarking Report
Discover insights from 400B+ emails in the DMA’s 2025 report, showing how personalization, data, and deliverability boosted engagement.
14 Oct 2025
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6
min read
The new Marigold: From legacy to future-ready
Explore the new Marigold site and brand and see how we’re helping global enterprises turn personalization into performance—and trust into loyalty.
02 Sep 2025
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3
min read
5 loyalty mistakes retail marketers make and what to do instead
Avoid the top 5 customer loyalty mistakes retail brands make – and learn what to do instead to boost retention, repeat purchases, and long-term value.
29 Aug 2025
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7
min read
Inbox or spam? The must-know email deliverability rules for marketers
Don’t let deliverability issues derail your email marketing success, find out why it matters.
27 Mar 2025
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7
min read
Beyond Points: Using gamification to transform the QSR experience
Find out why gamification matters for QSR brands.
29 Aug 2025
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3
min read
Marketing to the moment: Real-time triggers that create connection
Learn the five real-world triggers that can help your marketing feel more timely, personal, and irresistible.
29 Aug 2025
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3
min read
5 expert tips for marketers to build relevant cross-channel journeys
Discover how to unify data, apply AI, and design with privacy in mind with 5 tips for cross-channel marketing.
17 Apr 2025
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6
min read
What marketers can learn from the rise of KFC Rewards
One year in, KFC Rewards has crossed the 6-million-member mark with the help of Marigold Loyalty
09 Apr 2025
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5
min read
Capabilities every loyalty marketer needs from their next platform
Learn which capabilities you should look for when evaluating a loyalty solution.
03 Dec 2024
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9
min read
Loyalty360 interviews Great Clips on viral marketing campaign
Mark Johnson, CEO of Loyalty360, spoke with Lisa Hake, the Vice President of Marketing and Communications at Great Clips, about the fun promotion with Kawasaki, collecting zero-party data, and building a path to loyalty.
22 Jul 2024
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2
min read
Enterprise vs Essentials: Choosing the right loyalty fit
Whether you’re launching your first loyalty program or scaling a sophisticated, multi-brand ecosystem, Marigold Loyalty solutions are built to grow with your business.
02 Jul 2025
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3
min read
5 expert tips to build a high-impact loyalty program (without the complexity)
The Loyalty People and Marigold teamed up to share what works. In a new guide and on-demand webinar, they lay out a simpler, smarter path to revenue-driving loyalty.
15 May 2025
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7
min read
Simplify or specialize? A CTO’s checklist for smarter martech architecture
Whether your stack is consolidated or fully integrated, Selligent is built to support CTO priorities.
15 May 2025
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3
min read
7 ways to build loyalty for the holiday season
In our recent virtual event, The Loyalty Runway, hosted in partnership with Let’s Talk Loyalty, shared practical ways to strengthen your loyalty strategy ahead of peak season.
17 Jul 2025
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3
min read
2025 Consumer Trends Index global infographic: US, UK, and France
Find out at a glance what builds consumer trust, drives loyalty, and keeps your brand top of mind in 2025.
18 Feb 2025
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3
min read
How Daily Maverick turned free content into multiple revenue streams with Sailthru personalization
To scale sustainably without introducing a paywall, the Daily Maverick team needed to convert engagement into consistent support.
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How Donatos Pizza grew loyalty and sales with a smarter program strategy
When Donatos Pizza set out to reimagine its loyalty program, the team was focused on building deeper, more meaningful customer relationships.
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How Great Clips turned National Sports Partnership into a slam dunk with Marigold
Great Clips, a retail salon chain with over 4,400 locations, drove new salon visits, grew their email list, and activated high-impact sports partnerships through one unified, customer-first experience.
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How White Castle turned brand fandom into loyalty that performs
With more than a century of passionate fans and a famously craveable menu, White Castle wanted a loyalty strategy that could deepen emotional connection and deliver measurable growth.
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Smartbox Group builds loyalty and reach beyond seasonal sales with interactive experiences
Working with Marigold, Smartbox Group created a series of interactive experiences and promotional emails to ensure their customer base was engaged with relevant and fun content.
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Sunweb drives 2000% lift in accommodation booking conversions with Marigold and DHVVP
DHVVP used the power of Sailthru by Marigold to massively increase the performance of Sunweb’s holiday recommendation emails.
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Virginia Lottery launches best-in-class loyalty program
Virginia Lottery set out to modernize loyalty with a first-of-its-kind program spanning digital and in-store play. The result? A scalable, data-driven experience that’s driving deeper engagement and measurable growth.
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See how Cheetah Digital delivers 283% ROI
This comprehensive, commissioned study conducted by Forrester Consulting highlights the tangible benefits of investing in marketing technology.
21 Apr 2025
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2
min read
How publishers can use data to drive revenue and engagement
Discover how leading publishers are turning data into sustainable growth.
19 Mar 2025
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5
min read
How connected data fuels personalized, cross-channel customer experiences
This guide looks at how connected data powers more relevant customer experiences and how brands like Pimkie, L’Étudiant, and AXA Direct Assurance use Selligent by Marigold to scale engagement across channels.
24 Apr 2025
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10
min read
How to optimize your ad strategy for maximum revenue
This guide provides practical strategies to maximize your existing assets and reveal new monetization opportunities.
22 Apr 2025
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4
min read
Rewarding profit: A loyalty buyer’s guide for growing brands
This guide is for marketers who are looking for a partner to launch a simple, scalable loyalty program.
05 May 2025
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7
min read
How publishers can grow their audience and build loyalty with zero- and first-party data
Discover how leading publishers are using data to drive engagement and long-term loyalty.
27 Mar 2025
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4
min read
Loyalty is evolving: How to earn lasting consumer loyalty in a changing market
The Forrester Loyalty Platforms Landscape report explores how brands are meeting challenges, the market dynamics shaping loyalty technology, and what to look for when evaluating partners.
29 Aug 2025
•
2
min read
59:07
 minutes
Modern strategies for subscriber engagement
Discover how leading publishers are adapting to AI disruption, audience fatigue, and advertiser pressure with new strategies that deepen subscriber engagement, strengthen loyalty, and drive measurable growth.
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45
 minutes
The loyalty runway: How leading brands prepare for the holiday season
The loyalty runway: How leading brands prepare for the holiday season
Watch Now
60
 minutes
Uncovering key trends with the DMA’s 2025 Email Benchmarking Report
Uncovering Key Trends with the DMA’s 2025 Email Benchmarking Report
Watch Now
40
 minutes
How retail brands build and retain loyalty
[On-Demand Webinar] How retail brands build and retain brand loyalty
Watch Now
50
 minutes
Building scalable loyalty programs for growing brands: Strategies, technology, and the right partner
Building scalable loyalty programs for growing brands: Strategies, technology, and the right partner
Watch Now
35
 minutes
Boost ROI with Marigold’s open-time personalization
Boost ROI with Marigold’s open-time personalization
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40
 minutes
Loyalty essentials 101: Creating high-impact programs with ease
Loyalty essentials 101: Creating high-impact programs with ease
Watch Now
60
 minutes
How Metro UK uses newsletter personalization to drive audience engagement
This on-demand webinar shows how Metro UK launched high-performing, personalized newsletter products, including a horoscope email with a 45 percent open rate, and scaled segmentation across its audience.
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60
 minutes
Beyond discounts: Driving loyalty profitability in 2025 Featuring Concentrix
Explore how brands can maximize the impact of their loyalty programs and increase profitability without relying on discounts. This conversation is led by Loyalty experts from Marigold and Concentrix.
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45
 minutes
Building unbreakable bonds: Insights from the most loved brands to drive loyalty and retention
Building Unbreakable Bonds: Insights from the Most Loved Brands to Drive Loyalty and Retention
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40
 minutes
AI and beyond: The future of loyalty in 2025
AI and beyond: The future of loyalty in 2025
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40
 minutes
AI and the future of lifecycle marketing in financial services
AI and the Future of Lifecycle Marketing in Financial Services
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40
 minutes
Measuring the ROI of your loyalty program
Measuring the ROI of Your Loyalty Program
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45
 minutes
KFC focuses on fun and fans to drive frequency
KFC focuses on fun and fans to drive frequency
Watch Now
40
 minutes
Path to loyalty: 4 steps to stay ahead of the game
Path to Loyalty: 4 Steps to Stay Ahead of the Game
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60
 minutes
Building scalable loyalty programs for growing brands: Strategies, technology, and the right partner
In this on-demand session, experts from QSR Magazine and Marigold, along with loyalty leaders from White Castle and Chicken Salad Chick, share how growing brands can design, implement, and scale a loyalty program that fits their goals and customers.
Watch Now